PPC Management Services
Start Winning With ROI Focused Pay-Per-Click Advertising
Our custom PPC campaigns help you generate immediate sales and targeted leads. As one of the top Google Partners, our team of Certified Google Ads specialists will work to get the most ROI out of your ad spend. Request a free custom strategy from our PPC advertising experts!
Tired of Dealing With PPC Challenges?
As a leading PPC management agency, we’ve seen it all. With our extensive experience and expertise across a variety of industries, managing paid ads and the challenges you’re used to having with PPC are a thing of the past.
We have seen a significant growth in website traffic, quality online leads, and sales since we started working with HigherVisibility. Highly recommend!
What Our PPC Services Include
Get strategic PPC management that’s constantly adapting to consistently drive more quality conversions with less ad spend. Our data-focused approach keeps your search marketing campaign light on its feet with changing market conditions, so you never stop growing. Our PPC campaign management services ensure that your paid advertising strategies are effectively set up and managed. Whether it is Google Search Network or Bing Ads, our skilled team is ready to take your PPC advertising campaign to the next level! Utilize our PPC marketing services to achieve full-funnel ROI tracking and optimize your ad strategies for better investment returns.
For over 5 years the HigherVisibility team has been proactive to our needs and not reactive. They produce results, are incredibly responsive and quick to action. Highly recommend!
What to Expect With Your PPC Campaign
We strive to continuously earn your business – and your trust – through transparent communication, integrity, and results. Every single month.
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01.Data GatheringYou’ll have an initial kick-off meeting with your Brand Success Manager (BSM), who is essentially your dedicated account manager, and other team members on your account. This call will cover questions about your business, your goals for the ad campaign, important KPIs and communication cadence with primary stakeholders.
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02.Internal StrategiesThe experts on your account will conduct an internal strategy session to formalize your PPC ads campaign on Google Ads or Bing Ads. Extensive keyword research will be done to find opportunities for improvement and lucrative search phrases, depending on your project needs.
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03.Insite DashboardYour BSM will give you a walkthrough of the InSite Dashboard, our proprietary reporting platform. Here, you’ll be able to see performance tracking, campaign task tracking, strategy insights, downloadable reports, and Google Analytics data. SEO campaign clients will also see data here for their SEO campaigns.
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04.Scheduled MeetingsYou’ll have regular meetings with your BSM to discuss PPC objectives, campaign performance, upcoming deliverables, and progress updates.
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05.Quarterly ReviewsEvery quarter, you’ll have a campaign review meeting with your BSM to reconfirm your objectives, discuss ongoing strategy, and align on tactical adjustments.
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06.Strategy AdjustmentsAs a leading PPC agency and Google Partner, we keep up with the latest trends and strategies to achieve optimal performance for our clients search marketing campaigns. Rest assured, our team is always analyzing data to make strategic adjustments catered towards achieving your goals.
Real Results for Paid Search Clients
Compete and win… today, tomorrow, and into the future. We keep you ahead in an ever-changing pay-per-click advertising industry so you don’t even have to think about it. Our paid search advertising strategies have proven to increase visibility and drive significant traffic, leading to higher conversions and ROI. We want you as our next client success story!
HigherVisibility has been a huge help from the moment we hired them. The impact they have had on our lead flow can’t be understated. Highly recommend!
Types of PPC Management Services Offered
We customize our approach to meet the needs of your business. Our PPC service offers tailored and transparent pricing to align with your unique business goals. When potential customers are searching for your business you need an agency with experience to ensure the right types of ads are being displayed in the right medium.
Get high-converting PPC campaigns through data analysis, advanced keyword research, and an understanding of how your ideal customers make buying decisions.
On-going PPC Campaign Optimization
We’ll never just “set it and forget it”. Our PPC team is constantly analyzing your campaign data across various search engines to make informed strategic tweaks to your campaign for ongoing improvement to achieve your target cost per acquisition.
Your ads are regularly A/B tested to ensure your ad budget if being used as effectively as possible.
By analyzing trends, we take advantage of market behavior and increase ROI with adaptive targeting and retargeting.
Lower your CPC with ads that adapt to changing keyword performance.
You’ll never be left guessing about what’s happening with your PPC campaigns. Be updated and involved every step of the way, from testing to results.
Frequently Asked Questions
Still have questions about our PPC Management services? Browse our FAQs:
In the majority of instances your website will be sufficient. If your website doesn’t have clear calls to action such as a prominent placement of phone numbers or contact forms, a landing page may need to be created. We like to identify if this is necessary on the front end, but at times will want to see conversion rate data come through before making a change.
Yes. Each of our paid search team members are certified in Google Display advertising. You can rely on our years of experience to create a winning strategy for your business.
Yes. Retargeting campaigns can be highly successful at bringing prospective customers back to your website. Our experienced team is ready to help bring those prospective clients back to your website.
The wonderful thing about Paid Search cost is that you as the client set the budget. We work within your advertising spend to deliver the most qualified traffic that will convert. In the case where you are unsure of what an appropriate budget should be, we will provide you data and guidance on a number that will deliver results. As a rule of thumb, excluding management fees, regional campaigns should have a monthly ad budget greater than $750, greater than $1,500 for national campaigns. Those ad budgets are allocated directly to the CPC costs charged by the search engines. As for our PPC management fees, they are calculated at a percentage of spend with a minimum monthly retainer. Request a free consultation today for more details.
Generating new customers is important for any business to grow and paid search advertising is an essential part of a well-rounded internet marketing campaign. If you require immediate traffic, leads and or sales for your business, PPC is a good place to start.
Google has established close operational relationships with a select group of digital agencies. Roughly only the top 2-3% of all agencies have demonstrated the skills and expertise to qualify under Google’s strict criteria. HigherVisibility is proud to have been designated a Google Premier Partner since the inception of the program.
We manage pay per click campaigns on Google AdWords and Bing Ads. Between the two platforms they cover over 90% of the search traffic in the US. We typically recommend to our clients to only advertise on these two platforms because the quality of search traffic is significantly less on second tier search engines.
We use a mix of proprietary and third-party tools to manage efficient and profitable campaigns for our clients. We are always seeking out the best analytical and SEM management technology to keep our clients performing ahead of the competition.
Yes. Bids are analyzed every 30 minutes to determine if an adjustment in CPC is warranted to position the ads for a greater number of clicks at an efficient ROI.
Yes. Our certified Paid Search Specialists manage Google shopping campaigns on behalf of numerous clients and would love the opportunity to develop a successful campaign for your business.
Short explanation: You create ads that you want to show up on a popular search engine when consumers are searching for a product or service that you have to offer. You then select to advertise under keywords that you believe best describes your products or services. From there, you decide how much you are willing to pay per click for every visitor that the search engines send to your website.
Almost Immediately. Pay per Click advertising can deliver near instantaneous traffic to your website. Over time, as we are able to gather data on your campaign results, we are able to shift the marketing dollars towards areas that are achieving better results, thus improving your ROI.
SEO is a process to obtain better organic, unpaid positioning on keywords within search results. SEM, also known as paid search, are advertising placements found in search results. SEO typically has a better ROI over the long term, but the process can take several months to see results. SEM can have a good ROI and the results are more immediate. Once your ads go live, you could start to experience an increase in traffic, sales, and leads. Both SEO and SEM should be part of a more comprehensive marketing strategy. See Also: What is SEO?
Search Engines such as Google and Bing allow businesses to place ads within their search results to highly targeted, in-market audiences down to a keyword level. There are numerous activities that must take place to have an efficient and effective campaign. Keywords selection, ad creation, testing, performance tracking, and constant bid adjustments are all activities that go into the management of a campaign.
Our strategy may include testing several platforms, ads, keywords, and bids. Our primary goal is to generate leads and sales at a cost-effective ROI. That requires extensive research and testing to refine a solution to deliver consistent results.
Pay per click offers businesses a predictable and steady stream of highly qualified traffic. It is a vital piece to a more comprehensive online marketing strategy, and is usually paired well with search engine optimization. The more real estate you are able to obtain in the search results, the greater your chances are that a consumer will consider your product or service.
In the majority of instances your website will be sufficient. If your website doesn’t have clear calls to action such as a prominent placement of phone numbers or contact forms, a landing page may need to be created. We like to identify if this is necessary on the front end, but at times will want to see conversion rate data come through before making a change.
Yes. Bids are analyzed every 30 minutes to determine if an adjustment in CPC is warranted to position the ads for a greater number of clicks at an efficient ROI.
Yes. Each of our paid search team members are certified in Google Display advertising. You can rely on our years of experience to create a winning strategy for your business.
Yes. Our certified Paid Search Specialists manage Google shopping campaigns on behalf of numerous clients and would love the opportunity to develop a successful campaign for your business.
Yes. Retargeting campaigns can be highly successful at bringing prospective customers back to your website. Our experienced team is ready to help bring those prospective clients back to your website.
Short explanation: You create ads that you want to show up on a popular search engine when consumers are searching for a product or service that you have to offer. You then select to advertise under keywords that you believe best describes your products or services. From there, you decide how much you are willing to pay per click for every visitor that the search engines send to your website.
The wonderful thing about Paid Search cost is that you as the client set the budget. We work within your advertising spend to deliver the most qualified traffic that will convert. In the case where you are unsure of what an appropriate budget should be, we will provide you data and guidance on a number that will deliver results. As a rule of thumb, excluding management fees, regional campaigns should have a monthly ad budget greater than $750, greater than $1,500 for national campaigns. Those ad budgets are allocated directly to the CPC costs charged by the search engines. As for our PPC management fees, they are calculated at a percentage of spend with a minimum monthly retainer. Request a free consultation today for more details.
Almost Immediately. Pay per Click advertising can deliver near instantaneous traffic to your website. Over time, as we are able to gather data on your campaign results, we are able to shift the marketing dollars towards areas that are achieving better results, thus improving your ROI.
Generating new customers is important for any business to grow and paid search advertising is an essential part of a well-rounded internet marketing campaign. If you require immediate traffic, leads and or sales for your business, PPC is a good place to start.
SEO is a process to obtain better organic, unpaid positioning on keywords within search results. SEM, also known as paid search, are advertising placements found in search results. SEO typically has a better ROI over the long term, but the process can take several months to see results. SEM can have a good ROI and the results are more immediate. Once your ads go live, you could start to experience an increase in traffic, sales, and leads. Both SEO and SEM should be part of a more comprehensive marketing strategy. See Also: What is SEO?
Google has established close operational relationships with a select group of digital agencies. Roughly only the top 2-3% of all agencies have demonstrated the skills and expertise to qualify under Google’s strict criteria. HigherVisibility is proud to have been designated a Google Premier Partner since the inception of the program.
Search Engines such as Google and Bing allow businesses to place ads within their search results to highly targeted, in-market audiences down to a keyword level. There are numerous activities that must take place to have an efficient and effective campaign. Keywords selection, ad creation, testing, performance tracking, and constant bid adjustments are all activities that go into the management of a campaign.
We manage pay per click campaigns on Google AdWords and Bing Ads. Between the two platforms they cover over 90% of the search traffic in the US. We typically recommend to our clients to only advertise on these two platforms because the quality of search traffic is significantly less on second tier search engines.
Our strategy may include testing several platforms, ads, keywords, and bids. Our primary goal is to generate leads and sales at a cost-effective ROI. That requires extensive research and testing to refine a solution to deliver consistent results.
We use a mix of proprietary and third-party tools to manage efficient and profitable campaigns for our clients. We are always seeking out the best analytical and SEM management technology to keep our clients performing ahead of the competition.
Pay per click offers businesses a predictable and steady stream of highly qualified traffic. It is a vital piece to a more comprehensive online marketing strategy, and is usually paired well with search engine optimization. The more real estate you are able to obtain in the search results, the greater your chances are that a consumer will consider your product or service.
Caliber Collision had extremely aggressive growth goals. Their business was expanding and they needed experts that could help them become a market leader.
Their PPC partner had to be able to recommend best-in-class strategies and tactics to launch paid search campaigns across hundreds of markets and provide on-going recommendations, management, and optimization of these campaigns. But most importantly, it had to be done profitably!
323%
Increase on ROAS
167%
Increase Conversions
When selecting a pay per click agency, it’s crucial to identify the qualities that set apart a proficient agency from an average one. Here are key factors to consider:
- Comprehensive Strategy Development: Look for a firm that doesn’t just focus on keywords and ad spend but develops a comprehensive strategy encompassing market analysis, competitor insights, and continuous optimization.
- Transparency and Reporting: A reliable PPC firm should offer clear, consistent communication and transparent reporting. This includes regular updates on campaign performance, spend, and strategic adjustments.
- Expertise in Diverse Industries: Choose a firm with a proven track record across various industries. This experience translates into a deeper understanding of different market dynamics and customer behaviors.
- Advanced Technology Utilization: The right firm should leverage advanced tools and technologies for keyword research, bid management, and performance tracking to ensure your campaigns are as effective as possible.
- Conversion Optimization: Beyond clicks and impressions, the firm should prioritize conversion rate optimization, ensuring that your PPC efforts contribute directly to your business goals.
- Client Testimonials and Case Studies: Look for tangible evidence of success in the form of client testimonials and detailed case studies.
HigherVisibility distinguishes itself as a leader in PPC management services for several compelling reasons:
- Tailored Campaigns for Maximum ROI:We don’t just run campaigns; we create tailored strategies that align with your business objectives, ensuring maximum ROI from your PPC spend.
- Data-Driven Approach: Our team relies on a data-driven approach, utilizing analytics to inform every decision, from keyword selection to bid management.
- Expert Team with Diverse Skills: Our PPC experts are not only skilled in campaign management but also excel in market analysis, creative ad development, and conversion optimization.
- Innovative Technology Use: We employ the latest technology and tools in the industry, giving your campaigns an edge to win.
- Proven Track Record: Our history of success is evident in our numerous awards, recognitions, and case studies shown.
- High Client Satisfaction and Retention: Our client testimonials and a high retention rate speak volumes about our commitment to excellence and consistent delivery of results.
By partnering with HigherVisibility for your PPC management needs, you’re choosing a firm that not only understands the intricacies of pay-per-click advertising but is also committed to driving tangible results for your business. Our blend of expertise, innovation, and a client-centric approach makes us the ideal choice for businesses looking to grow their paid marketing channel.
HigherVisibility University
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HigherVisibility is a great company to work with that has really helped my company’s ability to grow and reach new customers! Definitely won’t be disappointed.
Need more than PPC Services?
We believe that PPC advertising services are just one piece to the puzzle in your quest to dominate your industry online. We offer a variety of digital marketing services that will help you generate even more sales!