The 15 Best SEO Companies for Home Services of 2024

Are you tired of investing heavily into your home service website only to see minimal returns in terms of customers? 

Well, you’re not alone in this. While traffic is important, what really matters for home service businesses is converting this traffic into loyal, paying customers. This is where a specialized SEO agency for home services comes in. 

Instead of focusing on vanity metrics, these agencies can refine your marketing funnel and tailor your SEO strategy to drive consistent leads for your home service business. 

In this list, I picked out the 15 best SEO agencies for home service businesses. These agencies are ranked based on their areas of strength to help you make a faster and improved decision for the growth of your business. 

15 Best SEO Companies for Home Services 

Listed below are the top 15 SEO companies for home services: 

• HigherVisibility
• Victorious
• Smartsites
• BlueCorona
• Klient Boost
• Bright Local
• Lead Hub
• First Page Sage
• LocaliQ
• Intero Digital
• Funnel Boost Media
• Bird Marketing
• BloomView marketing
• WebFx
• Thrive Digital Marketing Agency

HigherVisibility 

Best for: Providing Holistic Home Service SEO 

Headquartered in: Tennessee, United States.

Clients They’ve Worked With: Magnolia Homes, ScripHessco, Restoration Roofing, Quest Software, LawnDoctor, OrangeTheory, and HatWorx.

Industries serviced: E-commerce, home services, finance, B2B, B2C, automobile, franchise, law, and real estate.

Length in business: 14 years

Accolades:  

• 2024 SEO Agency of the Year by Search Engine Land
• 2023 Best Full-Service SEO and SEM Agency by Forbes Advisor
• #1 SEO Agency by BestSEOCompanies.com for 2023
• Top Digital Agency for November 2023 by DesignRush
• 2022 Advertising Standard of Excellence Award by WebAwards
• 2021 Best SEO Campaign & Best SEO Agency of the Year by Agency Awards 
• 2020 SEO Agency of the Year by Search Engine Land
• 2020 Best Large SEO Agency by the US Search Awards

Why HigherVisibility?

HigherVisibility isn’t a regular digital marketing agency. Unlike others, our process is user and brand-centric. 

Understanding search intent is foundational to delivering personalized experiences that compel customers to take an action, — say, filling out an inquiry form. It also helps to tailor your brand messaging in a way that aligns with their expectations and needs. 

This is why we use laser-focused targeting methods to find and understand your ideal customer profile, their purchase patterns, and what compels them to hit the ‘contact’ button. 

For example, if you’re a plumbing service targeting the Memphis area, Tennessee, we use a proprietary method coupled with advanced tools to understand the intent of the target market and the exact search phrases they use.  

Next, we move to your website. We conduct a thorough website audit to unravel errors affecting your conversions. This can be technical issues, vague content, missing CTAs, etc. If you don’t have a website, our web developers step in to create an SEO-friendly website that aligns with your marketing goals. 

This data informs our marketing strategy— it helps us create a tailored roadmap for achieving your business goals. So, if your goal is brand awareness or increasing sales volume, an audit is where we start to know what to do. 

As a full-scale marketing agency, we offer varied digital marketing services that cut across all relevant touchpoints, including: 

• Local SEO, 
• Enterprise SEO, 
• Local listings & citation building, 
• On-page & off-page SEO 
• Strategic keyword research
• Google Business Profile (GBP) optimization 
• Technical audit 
• Pay-per-click advertising 

…and more. 

Partnering with our agency gives you access to our extensive marketing team and tools, saving you time & resources while maximizing your return on investments. 

Here’s what some of our previous clients think: 

Victorious SEO

Best for: National, enterprise SEO

Headquartered in: San Francisco, United States 

Clients They’ve Worked With: Wayfair, Topgolf, Pagerduty, Heap, FastSpring, Spotify, SalesForce, Yahoo!, etc. 

Industries serviced: SaaS, eCommerce, B2B, real estate, travel, luxury and news publishers. 

Length in business: 12 years

Accolades:

• Search Engine Land Global SEO Agency of the Year 
• US SEO Agency of the Year
• Clutch Enterprise SEO Agency of the Year

Why Victorious SEO?

Victorious is a full-service, data-backed SEO agency with over ten years of experience in the organic search industry. They have built credibility in catering to various niches, including the home service industry. 

Their goal? To help businesses achieve even more outstanding results in search. Their portfolio boasts 100 projects cut across diverse industries. 

Victorious is solely focused on search engines as a lead generation channel. Their process is clear-cut, bespoke and highly customized. In addition, they understand how to tailor your home service SEO strategy to each target market/area.  

For example, if you’re an HVAC franchise company servicing multiple states, they begin by analyzing each target market to find high-value conversion keywords for each location page. 

Next, they audit your website to reveal crawl issues and find optimization factors to outrank the competition. In addition to this, you also have 24/7 access to a personalized dashboard to track your campaign progress. 

Smartsites

Best for: Web design for home service SEO

Headquartered in: New Jersey, United States

Clients they’ve worked with: Velocity Moving, Air Duct Brothers, and AGA Truck Parts, among others

Industries served: B2B, eCommerce, health, automotive, legal, non-profit, hospitality, non-profit, and education.

Length in business: 12 years

Accolades: 

• 7X Inc. 5000, 2023 Microsoft Advertising select partner
• BBB A+ rating, #1 website design agency by G2
• #1 User experience agency by Upcity
• #1 rated web design company by BestFirms, etc

Why Smartsites?

Having an intuitive, user-friendly SEO website is expedient to getting any results from your home service SEO. You also have to ensure your website is consistent with your brand and other online presence. This is where SmartSites comes in. 

SmartSites is a website design agency that specializes in creating branded websites for business owners. They offer complementary digital marketing services such as organic SEO, email marketing, and PPC advertising, which you can benefit from. 

I particularly love that SmartSites takes an SEO-centered approach to web designing like we do. Their process starts with detailed keyword research and competitor analysis to uncover ranking opportunities. 

Next, they tailor your site to communicate your uniqueness to your clients explicitly and also include CTAs to drive action. In the end, you have a brand, fast, user-centered, and SEO-optimized website.  

BlueCorona

Best for: Performance Optimization 

Headquartered in: Maryland, United States 

Clients They’ve Worked With: Arctic Air Conditioning, American Vintage Home, HVAC Contractor, Blind & Sons, Inc, and Treehouse 

Industries serviced: Roofing, Home services, Building, Pet, Finance, and Franchise. 

Length in business: 16 years

Accolades:  

• Yelp Advertising Partner
• Marketplace Gold Partner 
• Five-star Google ratings 
• Microsoft advertising partner 

Why Blue Corona?

Blue Corona isn’t a generalized marketing agency but a specialist in delivering quality SEO services to home service businesses. They aim to help these companies grow – increase leads, sales, and overall ROI – by integrating technology into marketing.  

Blue Corona’s process is unique. Compared to other SEO agencies, they are solely focused on optimizing your SEO performance. They strongly believe tracking previous advertising/marketing strategies is foundational to uncovering insights for growth. 

With this, they’re able to craft a practical roadmap for building your home service business digitally. You can also benefit from their complementary marketing services – Web design and development, PPC advertising, Google local services advertising, and social media advertising. 

Klient Boost

Best for: Lead Generation 

Headquartered in: California, United States 

Clients They’ve Worked With: Hotjar, JUNIPER Networks, LYTX, Upwork, Adexpresso, etc.  

Industries serviced: eCommerce, B2B, SaaS, B2C

Length in business: 16 years

Accolades: 

• Google, Microsoft and Facebook Marketing Partner 

Why KlientBoost?

If you need to create or design location landing pages, KlientBoost is your best bet. They are a performance marketing agency helping businesses drive more revenue and profit organically, including small and enterprise sites. 

As a lead generation company, they have built an effective system to help businesses attract, nurture, and convert leads into loyal customers.  

Their lead generation process also includes complementary digital marketing services such as website design, lead generation SEO, conversion rate optimization, etc. which is helpful if you’re looking for a full-service agency. 

Bright Local

Best for: Off-Page SEO for home service owners 

Headquartered in: Brighton, United Kingdom

Clients They’ve Worked With: Nando’s, Kumon, Halfords, Hilton, Sterling Sky, Specsavers, iProspect, The Home Depot, etc. 

Industries serviced: Local businesses and agencies

Length in business: 8 years

Accolades: 

• Crozdesk 2023 Leader in Reputation Management Software Awards 
• Crozdesk 2023 Leader in SEO & SEM Software Awards
• Crozdesk 2024 High User Satisfaction Awards

Why Bright Local?

If you’ve been into local SEO, you’ve probably heard a thing or two about Bright Local. The most important question is whether it is related to your investment. Yes. And here’s why. 

Bright Local is a powerful supplementary local SEO tool. The platform has a lot of features to help local business owners improve their local search visibility. 

You can manage all things local SEO on the platform, from monitoring reviews across diverse platforms to building relevant citations and conducting local SEO audits. 

Aside from the advanced reporting, you’ll love their built-in features for multi-location marketing (best if you’re targeting multiple locations at once).

The platform gives you a bird’s eye view of your performance in every location, helps you uncover valuable insights from your business data, and, most importantly, manages all your locations simultaneously. BrightLocal is also affordable, starting at $29/mo for small businesses. 

Lead Hub

Best for: Full Service SEO

Headquartered in: Texas, United States 

Clients They’ve Worked With: Champion AC, Mr Plumber, Window World, Baird, Air Tech, Parker & Sons Plumbing, etc. 

Industries serviced: Roofing, Home services, Building, Pet, Finance, and Franchise. 

Length in business: 13 years

Accolades: 

• Google and Bing Partner 
• Service Titan Certified Marketer 
• Yelp Advertising Partner 

Why Lead Hub?

Like HigherVisibility, Lead Hub is another full-scale digital marketing agency for home service businesses. Their holistic approach to digital brand development makes them one of the best SEO agencies for home service business owners.  

One of the notable aspects of Lead Hub is its encompassing off-page SEO services. Since your customers will likely only be requiring your services sometimes, they offer lead nurturing services such as social media management, content marketing, email marketing, and CRM integration. 

In addition, Lead Hub doesn’t approach marketing as a one-size-fits-all. Instead, they create customized home service SEO strategies to help brands achieve their marketing goals.  

First Page Sage 

Best for: Content Writing for Home Services 

Headquartered in: San Francisco, United States 

Clients They’ve Worked With: Ovele, Fortress Building Products, Rainbow Waterproofing & Restoration, Rossi Builders, etc. 

Industries serviced: Construction, B2B, Healthcare, Home Services, Real Estate, etc

Length in business: 14 years

Accolades: NIL

Why First Page Sage?

Compared to other agencies I highlighted in this list, First Page Sage is an SEO content agency. 

According to them, they help businesses generate leads by creating thought leadership content that produces qualified leads at a low customer acquisition cost (CAC). This includes articles, reports, and white papers. What does this mean for you? 

As a home service owner, your online customer journey begins when your customers find you online. This can be done through branded keyword research or service-based keywords such as ‘best HVAC contractor near me.’

One effective method of nurturing these visitors into paying customers is through content creation, such as how-to articles. You can also use lead magnets, such as white papers, case studies, infographics, or eBooks. 

First Page Sage helps to build your brand credibility and authority online by creating high-quality content tailored to your target audience. 

Their process doesn’t end at content creation, though. They also help implement or refine your conversion funnel and set up proper attribution tracking and reporting processes so that you can track your SEO performance in real-time.

LocaliQ

Best for: Building and Managing Listings 

Headquartered in: California, United States 

Clients They’ve Worked With: Kitsap Garage Door Co. Pala Brothers Furniture, Touch Source, etc. 

Industries serviced: Local businesses

Length in business: 6 years

Accolades: 

• 3x Google Quality Account Champion Award in North America

Why LocaliQ?

LocaliQ isn’t an SEO agency but a marketing platform for local business owners. If you’re handling your SEO, it’s your go-to tool for streamlining your SEO efforts. 

Whether you’re a small, medium or enterprise business, the platform is specifically built with features and tools to help you scale. 

For instance, if you’re a plumbing contractor, the platform uses data from thousands of other plumbing services to boost your brand visibility and click-through rate.

Here, you can also manage your listings all across the internet, build location landing pages, optimize your website to funnel more leads and much more. 

Intero Digital 

Best for: Conversion Rate Optimization 

Headquartered in: Colorado Springs, United States 

Clients They’ve Worked With: Blackbaud, Clark Land Services, Arcadia Data, PubMatic, Tuscany Pavers, Threadbird, etc

Industries serviced: Home Service, Real Estate, SaaS, Legal, B2B, etc. 

Length in business: 28 years

Accolades: NIL

Why Intero Digital?

As a home service business owner, attracting leads to your website is simply not enough. You have to nurture the leads until they become loyal, paying customers. This is where Intero Digital comes in. 

With over two decades in the marketing industry, they have gained experience and built a vast portfolio in nurturing leads to customers. 

Their process starts with creating a Conversion Rate Optimization (CRO) strategy that optimizes user experience from the moment they are on your website. 

This includes services such as: 

• Local SEO, 
• Paid media, 
• Social media, 
• Digital PR and national SEO. 

They also adopt remarketing and email marketing practices to nurture customers after conversion. 

Funnel Boost Media

Best for: PPC Marketing 

Headquartered in: Texas, United States 

Clients They’ve Worked With: Arctic Air Conditioning, American Vintage Home, HVAC Contractor, Blind & Sons, Inc, and Treehouse

Industries serviced: Roofing, Home services, Building, Pet, Finance, and Franchise. 

Length in business: 12 years

Accolades: 

• BBB accredited business 
• Facebook and Google advertising partner
• Upcity Top Service Provider  

Why Funnel Boost Media?

While Funnel Boost Media is a full-service digital marketing agency, they have built credibility in helping local businesses generate leads through paid channels. 

I love how they strategically combine local SEO for home services with PPC marketing to help brands dominate the SERPs while increasing click-through rate (CTR). Their PPC strategy involves keyword targeting (including negative keywords), audience selection, ad creation, conversion monitoring, and setting up reporting applications.

Most importantly, their goal is to help you reduce ad spend while improving conversion rates. 

Bird Marketing

Best for: Social Media Marketing 

Headquartered in: London, United Kingdom 

Clients They’ve Worked With: Aramex, First Data, 

Industries serviced: Roofing, Home services, Building, Pet, Finance, and Franchise. 

Length in business: 16 years

Accolades: 

• Upcity Marketplace Top Digital Agency 
• Been featured on Business Insider, Yahoo, The London Economic, FLUX, etc. 
• Clutch Top Digital Agencies 
• DesignRush best B2B Digital Marketing Agency 
• The Manifest UK Top Digital Agencies 

Why Bird Marketing?

Bird Marketing is another full-service, ROI-focused digital marketing agency serving clients around the United Kingdom, Dubai, and the United States. Their services include all required for home service SEO – branding, SEO, and social media management. 

Their holistic approach to search engine marketing makes them, undoubtedly, one of the best agencies for home service SEO. 

For example, if Facebook is your major social channel, they understand how to target your specific audience precisely through detailed segmentation options. 

In addition to SEM, they handle other marketing services such as branding and web designing. 

BloomView Marketing

Best for: Social Media Marketing and Advertising 

Headquartered in: New York, United States 

Clients They’ve Worked With: Arctic Air Conditioning, American Vintage Home, HVAC Contractor, Blind & Sons, Inc., and Treehouse

Industries serviced: Roofing, Home services, Building, Pet, Finance, and Franchise. 

Length in business: 16 years

Accolades: NIL

Why Bloom View?

BloomView marketing understands that one size doesn’t fit all when it comes to social media strategies. Through meticulous research and analysis, they help you create campaigns that speak directly to your target audience. I also love how they integrate technology and industry best practices to ensure your brand drives consistent leads through social media. Their expertise spans across Facebook, Instagram, Twitter (now X), and LinkedIn. 

In addition, you’ll also benefit from their wide range of paid social campaigns – lead generation services, conversion campaigns, and engagement campaigns – to increase clicks and leads and reduce your costs per click. 

Why are they different? Aside from the regular social media campaigns, they also offer programmatic advertising – leveraging advanced algorithms to reach targeted audiences and optimize ad placements, targeting, and bidding. 

WebFx

Best for: Omnichannel Marketing

Headquartered in: Pennsylvania, USA

Clients They’ve Worked With: Boss Mechanical, Bruni and Campisi, Maryland Sunrooms, etc. 

Industries serviced: eCommerce, B2B, B2C, D2C, SaaS, non-profits, real estate

Length in business: 28 years

Accolades: 

• 2021, 2023 Clutch top B2B company, 
• Clutch Top SEO Company in the US, 
• Web Excellence Excellence Award, 
• UpCity National Excellence Award

Why WebFX?

WebFX is a leading digital marketing agency offering full-scale digital marketing services. They house over 500 digital experts and have equally snagged several awards in the marketing industry for their quality services. 

For your home service company, they focus on practices that help you generate leads – SEO, content marketing, local SEO, email marketing, google local service advertising, review management, and PPC advertising. They believe combining these channels facilitates customer engagement and provides companies with access to new clients. 

Thrive Digital Marketing Agency

Best for: Reputation Management 

Headquartered in: Texas, United States

Clients They’ve Worked With: Stovall Construction, The Farah Law Firm, Ready Seal, Max Mechanical, and Quick Roofing 

Industries serviced: Automobile, Plumbing, Law, Education, Finance, and Finance 

Length in business: 18 years 

Accolades:

• 2021 Inc. 5000 list of fastest-growing companies
• 2024 Forbes Agency Council Official Official Member 
• 2024 Influencer Marketing Hub Top 10 Agency 
• 2024 US Winner National Excellence
• 2024 Clutch Top Digital Marketing Agency
• Member of the International Franchise Association 

Why Thrive?

Whether you’re a plumber, landscaper, or HVAC contractor, the success of your digital presence depends on two things: your visibility on the SERPs and online reviews. 

Brands with positive reviews are considered to be more reputable and may likely influence your rankings in search results. In fact, approximately 97% of consumers attest that business reviews influence their purchasing decisions (don’t we all?)

Thrive Marketing is a full-scale marketing agency, but they have built an unmatched reputation management system for contractors and home service businesses. This includes: 

• Review Generation 
• Survey campaign management 
• Reputation management 
• Review monitoring 
• Survey campaign management 
• Social media follower growth service 
• Search engine optimization reputation management 

Can I do SEO Myself? 

Yes, you can do your SEO as long as you follow industry best practices and use the right tools.  

Basic practices like keyword research, website audits, conversion tracking, and content writing can be done with tools like SEMRush or Ahrefs. 

BrightLocal and LocaliQ can also be used to manage your Google Business Profile, build and manage your listings across all directories, manage reviews and many more. 

Getting a grasp of the entire process can get really convoluted and boring, but with consistency, you should get the right results. 

However, if you:  

• Are a single-man contractor wearing many hats, 
• Want to bypass the learning process, 
• Scale your current conversion rate without DIY trial and errors,
• Have a large/franchise website and need to ensure brand consistency across all franchisees, 

… then you need to hire an SEO consultant or agency to handle your campaigns. 

Why? 

A reputable agency bridges the gap between your current results and those you want to achieve. Maybe even more. 

Let’s examine a case study. 

Absolute Refrigeration HVAC is a family-owned business in Texas. Although they have been operating for over 18 years, they have no online presence to show or attest to their service quality (imagine the leads lost in the process)! 

We started by conducting a technical audit to understand why their offline branding isn’t consistent with their online presence. Once we uncovered these issues, our technical SEO team stepped in to remedy them. 

Next, we had to conduct extensive keyword and competitive research. We had to map out the entire user journey their potential customers may take. This led us to create new pages and content centered around their service offerings. 

In addition, we claimed their Google Business Profile and performed on-page and off-page optimizations to boost their visibility and rankings. 

The results? They saw: 

• A 580% increase in calls and form submissions 
• Organic rankings rose to <235 keywords from 43 keywords

Here’s what Jose Brito, the CEO of Absolute Refrigerators, had to say at the end of the campaign: 

Words cannot describe how refreshing it is to work with an honest SEO firm that does not outsource operations. Everyone I have been in contact with at HigherVisibility has been highly professional during every phase, setting realistic expectations and goals along the way.

Why You Need An Agency With Experience in Home Service Businesses

Choosing an SEO agency with specific experience in home service businesses is crucial for your company’s success online. These specialized agencies understand the unique challenges and opportunities within the home service industry. They bring a wealth of knowledge and proven strategies to boost your online presence and drive meaningful traffic that converts into customers.

Experienced agencies can navigate the competitive landscape effectively, targeting the right keywords and utilizing SEO tactics tailored to your local market. They know how to highlight your strengths and differentiate your services from competitors, ensuring your business stands out in search results.

Moreover, these agencies have a track record of success, demonstrated through case studies and client testimonials, giving you confidence in their ability to deliver results. Partnering with an experienced home service SEO agency allows you to leverage their expertise, freeing you to focus on providing exceptional service to your customers.