The 15 Best SEO Companies for Home Services of 2025

Editor’s note: This post was originally published in March 2024 and was updated for accuracy and comprehensiveness.

When people need help with home services, they start their search online. According to LSA research, more than 55% of customers turn to search engines before scheduling an appointment with a home service company.

Google equally affirmed that this number keeps growing year over year:

• 20% increase in searches for HVAC repair.
• 65% increase for “landscaping near me” searches.
• And 107% increase in searches for “roofing companies”.

The best part is that many searchers don’t have a company in mind from the get-go. This makes it an opportunity to position your business as the ideal solution for these undecided searchers:

The right agency can help you optimize your website, ensure prospects find you online, and improve your conversion rate. 

In this list, we analyzed the services of hundreds of SEO service providers and ranked the top 15 for home service businesses based on their areas of strength.

15 Best SEO Companies for Home Services 

Listed below are the top 15 SEO companies for home services: 

• HigherVisibility
• Victorious
• Smartsites
• BlueCorona (Now RYNO Strategic Solutions)
• Bright Local
• First Page Sage
• LocaliQ
• Funnel Boost Media
• Bird Marketing
• BloomView marketing
• WebFx
• The Hoth
• CadenceSEO
• Sure Oak
• Searchbloom

HigherVisibility 

Best for: Comprehensive Home Service SEO

Headquartered in: Tennessee, United States.

Clients They’ve Worked With: Magnolia Homes, ScripHessco, Restoration Roofing, Quest Software, LawnDoctor, OrangeTheory, and HotWorx.

Industries serviced: E-commerce, home services, finance, B2B, B2C, automobile, franchise, law, and real estate.

Length in business: 17 years

Accolades: 

• 2024 SEO Agency of the Year by Search Engine Land
• 2023 Best Full-Service SEO and SEM Agency by Forbes Advisor
• #1 SEO Agency by BestSEOCompanies.com for 2023
• Top Digital Agency for November 2023 by DesignRush
• 2022 Advertising Standard of Excellence Award by WebAwards
• 2021 Best SEO Campaign & Best SEO Agency of the Year by Agency Awards
• 2020 SEO Agency of the Year by Search Engine Land
• 2020 Best Large SEO Agency by the US Search Awards

One of our goals as we grew HigherVisibility is to help businesses generate consistent leads and sales online. And we have done this for many local businesses, franchises, and software companies. We have also specifically helped home service companies like Absolute Refrigeration HVAC.

We start each campaign with a kick-off meeting with your team to learn about your business, the metrics that matter to you and what you want to achieve with a marketing partnership with us.

We then conduct a website audit to know what’s affecting your website’s growth. Common issues include technical SEO limitations, thin content, missing keywords, and poor website user experience, which leads to low engagement. We also offer web development and design services, especially if you don’t have a website yet.

If you do, the website audit report will tell us how your website performs. For example, if we discover that your content is thin or doesn’t satisfy search intent, we’ll create an SEO content strategy to improve keyword choices and the quality and relevance of the content.

This is the exact strategy we used to increase sales calls and form submissions by 580% for Absolute Refrigeration HVAC, a family-owned home service business in Texas.

Here’s what Jose Brito, the CEO of Absolute Refrigerators, had to say at the end of the campaign:

Words cannot describe how refreshing it is to work with an honest SEO firm that does not outsource operations. Everyone I have been in contact with at HigherVisibility has been highly professional during every phase, setting realistic expectations and goals along the way.

You can go through the full case study here.

We’ll also give you access to a dashboard to monitor all your marketing activities, including your website performance, task updates, and downloadable reports. This way, you’ll be informed on every step we take on your website to improve your performance.

Overall, our major services for home builders include:

• Search engine optimization
• Content strategy and creation
• Link building
• Analytics and Reporting
• Lead management
• PPC (pay-per-click) marketing
• Social Ads
• Web Design
• Web Development

Victorious SEO

Best for: National, enterprise SEO

Headquartered in: San Francisco, United States

Clients They’ve Worked With: Wayfair, Topgolf, Pagerduty, Heap, FastSpring, Spotify, SalesForce, Yahoo!, etc.

Industries serviced: SaaS, eCommerce, B2B, real estate, travel, luxury and news publishers.

Length in business: 12 years

Accolades:

• Search Engine Land Global SEO Agency of the Year
• US SEO Agency of the Year
• Clutch Enterprise SEO Agency of the Year

Victorious is a full-service SEO company for home services with over ten years of experience in the organic search industry. Its goal is to help businesses scale their services, increase organic traffic, and turn qualified leads into revenue.

One thing that sets Victorious Agency apart is its focus on search engines as a lead generation channel. They claim to dig deep into your target market’s behavior, preferences, and pain points. With this data, they create an effective SEO strategy to improve your rankings and conversion rate. 

For example, if you’re an HVAC franchise company servicing multiple states, they analyze each target market to find high-value conversion keywords for each location page, just like we do. Next, they audit your website to reveal issues affecting your conversion rate. In addition to this, you also have 24/7 access to a personalized dashboard to track your campaign progress.

Smartsites

Best for: Web design for home service SEO

Headquartered in: New Jersey, United States

Clients they’ve worked with: Velocity Moving, Air Duct Brothers, and AGA Truck Parts, among others.

Industries served: B2B, eCommerce, health, automotive, legal, non-profit, hospitality, non-profit, and education.

Length in business: 12 years

Accolades:

• 7X Inc. 5000, 2023 Microsoft Advertising select partner
• BBB A+ rating, #1 website design agency by G2
• #1 User experience agency by Upcity
• #1 rated web design company by BestFirms, etc

SmartSites is another leading SEO company for home service businesses and excel at designing SEO and user-optimized websites. This is probably why G2, Upcity, and BestFirms rank them as the top website design agency.

As an SEO agency, Smart Sites starts its website design process with a detailed search keyword and competitor research. This sets you up for success in search from the outset of your SEO campaigns.

They then write your landing pages in ways that communicate your unique selling point (USP) to your customers. They also include catchy CTAs (calls to action) to drive action. In the end, you’ll get a fast, responsive, optimized, and conversion-ready website. 

Their web design services include:

• Logo and graphic design,
• Custom development,
• Integration and automation,
• Content writing, and

SEO marketing site to communicate your uniqueness to your clients explicitly and also include CTAs to drive action. In the end, you have a brand, fast, user-centered, and SEO-optimized website.  

BlueCorona (Now RYNO Strategic Solutions)

Best for: Performance Optimization

Headquartered in: Maryland, United States

Clients They’ve Worked With: Arctic Air Conditioning, American Vintage Home, HVAC Contractor, Blind & Sons, Inc., and Treehouse

Industries serviced: Roofing, Flooring, Electrical, Landscaping, HVAC, Solar, etc

Length in business: 16 years

Accolades: 

• Yelp Advertising Partner
• Marketplace Gold Partner
• Five-star Google ratings
• Microsoft advertising partner

Blue Corona is a specialized marketing agency for franchise, single-location, and multi-location home service businesses. Their approach cuts across three major touchpoints:

• Create a growth strategy to maximize your search engine real estate.
• Improve your online visibility to ensure prospects can find you easily when they search for roofing services.
• Turn your digital channels into a lead-generation pipeline.

I (really) love that Blue Corona’s services start with a website audit to find:

• What’s working,
• What’s not, and
• Areas that need improvement.

With this approach, they create a content strategy to improve your website’s search performance.

Bright Local

Best for: Off-Page SEO for home service owners

Headquartered in: East Sussex, United Kingdom

Clients They’ve Worked With: PestCo Holdings, Colorado Internet Solutions, ClikTru, Sterling Sky, and Kumon.

Industries serviced: Marketing, Education, Healthcare, and Automobile.

Length in business: 14 years

Accolades:

• Crozdesk 2023 Leader in Reputation Management Software Awards
• Crozdesk 2023 Leader in SEO & SEM Software Awards
• Crozdesk 2024 High User Satisfaction Awards

BrightLocal isn’t an SEO agency but a local SEO platform that helps business owners improve their local search visibility. The best part about this tool is the centralized platform. It consolidates all your local SEO efforts in one place and makes it easy for you to track, manage, and improve your campaigns accordingly. It looks like this:

Source

First Page Sage 

Best for: Content Writing for Home Services

Headquartered in: San Francisco, United States

Clients They’ve Worked With: Ovele, Fortress Building Products, Rainbow Waterproofing & Restoration, Rossi Builders, etc.

Industries serviced: Construction, B2B, Healthcare, Home Services, Real Estate, etc.

Length in business: 14 years

Accolades: NIL

As a home service owner, your online customer journey begins when your customers find you online. This can be through branded keyword research or service-based keywords such as ‘best HVAC contractor near me.’

One effective method of nurturing your web visitors into paying customers is through content creation. You can also turn your content into lead magnets or linkable assets such as white papers, case studies, infographics, or eBooks.

Compared to the other agencies in this list, First Page Sage is an SEO content agency. They create thought leadership content and promise to increase qualified leads at a low customer acquisition cost (CAC).

Their process doesn’t end at content creation, though. They also help refine your conversion funnel and set up proper attribution tracking and reporting processes so that you can track your SEO performance.

LocaliQ

Best for: Lead management

Headquartered in: California, United States

Clients They’ve Worked With: Kitsap Garage Door Co., Pala Brothers Furniture, Touch Source, etc.

Industries serviced: Local businesses

Length in business: 6 years

Accolades:

• 3x Google Quality Account Champion Award in North America

LocaliQ is an all-in-one growth management platform for local businesses. Whether you’re a small, medium, or enterprise business, the platform is built with features and tools to help you find, convert, and retain customers.

As you would expect, LocaliQ has a rich feature library. However, their AI-powered lead management platform, Dash, caught my interest. This tool combines AI and LocaliQ growth capabilities to improve workflow and conversion rate.

Here’s how it works:

• AI-generated insights in digestible formats on your dashboard
• AI-assist that records and transcribes calls with potential leads and summarizes key points
• A centralized platform that allows you to send text messages and emails to potential leads
• AI-assist that organizes leads based on their priority

… and many more.

In addition, LocaliQ has automated live chat software that helps you connect and chat with customers on your website in real-time. This enables you to address customer concerns even during inactive business hours, save time, and improve your conversion rate. So, it’s more of a listing solution than an SEO agency for home services.

Funnel Boost Media

Best for: PPC Marketing

Headquartered in: Texas, United States

Clients They’ve Worked With: Arctic Air Conditioning, American Vintage Home, HVAC Contractor, Blind & Sons, Inc., and Treehouse

Industries serviced: Roofing, Home services, Building, Pet, Finance, and Franchise.

Length in business: 12 years

Accolades:

• BBB accredited business
• Facebook and Google advertising partner
• Upcity Top Service Provider 

While Funnel Boost Media is a full-service digital marketing agency, it has built credibility by helping local businesses generate leads through paid channels. I love how it strategically combines local SEO for home services with PPC marketing to help brands dominate the SERPs while increasing click-through rate (CTR). Funnel Boost Media’s PPC strategy involves keyword targeting (including negative keywords), audience selection, ad creation, conversion monitoring, and setting up reporting applications.

Bird Marketing

Best for: Social Media Marketing

Headquartered in: London, United Kingdom

Clients They’ve Worked With: Aramex, First Data, Huawei, Arab Bank, Aramex, The Institute of Cancer Research

Industries serviced: Roofing, Home services, Building, Pet, Finance, and Franchise.

Length in business: 16 years

Accolades:

• Upcity Marketplace Top Digital Agency
• Been featured on Business Insider, Yahoo, The London Economic, FLUX, etc.
• Clutch Top Digital Agencies
• DesignRush best B2B Digital Marketing Agency
• The Manifest UK Top Digital Agencies

Bird Marketing is another full-service, ROI-focused digital marketing agency serving clients in the United Kingdom, Dubai, and the United States.

Their services include all the required elements for home service SEO: branding, SEO, and social media management. Their approach to search engine marketing undoubtedly makes them one of the best agencies for home service businesses.

For example, if Facebook is your major social channel, they understand how to target your specific audience precisely through detailed segmentation options. In addition to SEM, they handle other marketing services such as branding and web designing.

BloomView Marketing

Best for: Social Media Marketing and Advertising

Headquartered in: New York, United States

Clients They’ve Worked With: Arctic Air Conditioning, American Vintage Home, HVAC Contractor, Blind & Sons, Inc., and Treehouse

Industries serviced: Roofing, Home services, Building, Pet, and Finance.

Length in business: 16 years

Accolades: NIL BloomView is a social media agency for local business owners. It performs meticulous research and analysis to create campaigns that speak directly to your target audience. They also help you generate leads through Facebook, Instagram, Twitter (now X), and LinkedIn content and ads.

WebFx

Best for: Omnichannel Marketing

Headquartered in: Pennsylvania, USA

Clients They’ve Worked With: Boss Mechanical, Bruni and Campisi, Maryland Sunrooms, etc.

Industries serviced: eCommerce, B2B, B2C, D2C, SaaS, non-profits, real estate

Length in business: 28 years

Accolades:

• 2021, 2023 Clutch top B2B company,
• Clutch Top SEO Company in the US,
• Web Excellence Excellence Award
• UpCity National Excellence Award

WebFX is a leading digital marketing agency offering full-scale digital marketing services. It employs over 500 digital experts and has won several awards in the marketing industry for its quality services.

For your home service company, they focus on practices that help you generate leads:

• SEO,
• Content marketing,
• Local SEO,
• Email marketing,
• Google local service advertising,
• Review management, and
• PPC advertising.

They combine these channels to increase customer engagement and attract qualified leads to your website.

The Hoth

Best for: Managed and white-label SEO

Headquartered in: Florida, United States

Clients They’ve Worked With: Adobe, Lenovo, HelloFresh and Tripadvisor

Industries serviced: Law, Finance, Tourism, and E-commerce

Length in business: 14 years

Since its inception, The HOTH has helped over 200,000 businesses worldwide with SEO and digital marketing services. Some of their main services include:

• Link Building,
• Local Optimization,
• On-Page Optimization,
• SEO Consulting, and
• Technical SEO.

What sets TheHOTH apart is its comprehensive managed services and white-label SEO. You’ll love how their expert team conducts thorough research on your business and target market to find high-value, long-tail keywords you can easily rank for. They also keep you informed every step of the way so you’re not in the dark about your SEO campaigns.

CadenceSEO

Best for: Programmatic SEO Advertising

Headquartered in: Arizona, United States.

Clients They’ve Worked With:  Fumari, Carterra, Eagleview Technologies, National Wildlife Federation (Garden for Wildlife), and GabiLabs.

Industries serviced: Tech, Health and Wellness, Construction, Real Estate, and SaaS.

Length in business: 4 years

Accolades:

• Top 10 Market Research Leaders by Mirror Review

Although CadenceSEO has only been in the industry for four years, they have quickly climbed the ranks to become one of the best agencies in the US. Their portfolio showcases over 50 clients, which proves their ability to deliver tangible results.

As a home service business, CadenceSEO’s programmatic advertising services can help you reach the right audience at the right time. In a sentence, programmatic advertising is a data-driven approach that allows users to buy and sell digital ad space using technology. With advanced data analysis, they target specific demographics to create personalized campaigns that drive higher conversions. Their cross-channel approach also expands your reach across all your major channels.

Sure Oak

Best for: Inbound Marketing

Headquartered in: Brooklyn, NY

Clients They’ve Worked With: Next, GuidePoint Security, Aps, and REC Solar.

Industries serviced: Small businesses, e-commerce, SaaS, and Telecom

Length in business: 8 years

Accolades:

• Vega Digital Awards
• Best NYC SEO Agencies
• Best SEO Companies in the USA
• Growth Marketing Conference

Sure Oak is an SEO company for home services looking to convert leads into customers. They specialize in inbound marketing and help businesses attract and convert customers on their first visit. As a tech-focused agency, they integrate Hubspot into their workflow to consolidate all vital user data in one place. This lets them map out your buyer persona and create a lead-nurturing strategy to improve your conversion rate. They also handle other off-page tasks such as link building, PPC, content writing, web design and development, etc.

Searchbloom

Best for: Comprehensive Local SEO optimization

Headquartered in: Utah, United States

Clients They’ve Worked With: Idera, Divvy, Rancher, Suse, and Nordstrom.

Industries serviced: Corporate Services; Dental, Finance, Automotive, and Legal

Length in business: 6 years

Accolades:

• Top SEO companies Clutch 2024
• Top PPC Agency Clutch 2024
• Best SEO Agency for Mid-Market Businesses Forbes
• Top SEO Company Design Rush

Like HigherVisibility, Searchbloom is a SEO company for local businesses with the goal of improving their clients’ online presence with custom SEO strategies. One of their core strengths is local SEO, which includes local keyword research, content creation, and backlinks. They offer Google Business Profile (GBP) optimization services to help you rank on the map pack and funnel conversion-ready traffic to your website.

Can I do SEO Myself? 

Yes, you can do your SEO as long as you follow industry best practices and use the right tools.  

Basic practices like keyword research, website audits, conversion tracking, and content writing can be done with tools like SEMRush or Ahrefs. 

BrightLocal and LocaliQ can also be used to manage your Google Business Profile, build and manage your listings across all directories, manage reviews and many more. 

Getting a grasp of the entire process can get really convoluted and boring, but with consistency, you should get the right results. 

However, if you:  

• Are a single-man contractor wearing many hats, 
• Want to bypass the learning process, 
• Scale your current conversion rate without DIY trial and errors,
• Have a large/franchise website and need to ensure brand consistency across all franchisees, 

… then you need to hire an SEO consultant or agency to handle your campaigns. 

Why? 

A reputable agency bridges the gap between your current results and those you want to achieve. Maybe even more. 

Let’s examine a case study. 

Absolute Refrigeration HVAC is a family-owned business in Texas. Although they have been operating for over 18 years, they have no online presence to show or attest to their service quality (imagine the leads lost in the process)! 

We started by conducting a technical audit to understand why their offline branding isn’t consistent with their online presence. Once we uncovered these issues, our technical SEO team stepped in to remedy them. 

Next, we had to conduct extensive keyword and competitive research. We had to map out the entire user journey their potential customers may take. This led us to create new pages and content centered around their service offerings. 

In addition, we claimed their Google Business Profile and performed on-page and off-page optimizations to boost their visibility and rankings. 

The results? They saw: 

• A 580% increase in calls and form submissions 
• Organic rankings rose to <235 keywords from 43 keywords

Here’s what Jose Brito, the CEO of Absolute Refrigerators, had to say at the end of the campaign: 

Words cannot describe how refreshing it is to work with an honest SEO firm that does not outsource operations. Everyone I have been in contact with at HigherVisibility has been highly professional during every phase, setting realistic expectations and goals along the way.

Why You Need An Agency With Experience in Home Service Businesses

Choosing an SEO agency with specific experience in home service businesses is crucial for your company’s success online. These specialized agencies understand the unique challenges and opportunities within the home service industry. They bring a wealth of knowledge and proven strategies to boost your online presence and drive meaningful traffic that converts into customers.

Experienced agencies can navigate the competitive landscape effectively, targeting the right keywords and utilizing SEO tactics tailored to your local market. They know how to highlight your strengths and differentiate your services from competitors, ensuring your business stands out in search results.

Moreover, these agencies have a track record of success, demonstrated through case studies and client testimonials, giving you confidence in their ability to deliver results. Partnering with an experienced home service SEO agency allows you to leverage their expertise, freeing you to focus on providing exceptional service to your customers.