The 15 Best SEO Companies for Roofers in 2025

Editor’s note: This post was originally published in March 2024 and was updated for accuracy and comprehensiveness.

There are over 60K people searching for “roofers near me” in the United States.

Without an optimized website or Google Business Profile, they won’t find you even if you offer the best services.

This is why you need to partner with the best SEO company to improve your visibility online and show your business as credible to potential customers around you by utilizing specialized local roofing SEO services.

In this article, we analyzed the services of over 100 SEO agencies to find the best ones for roofing companies. Here are our top picks, why we picked them, and how they can help your business.

15 Best Agencies Specializing in SEO for Roofing Companies 

• HigherVisibility
• BrightLocal
• Roofers Marketers
• WebRunner Media
• Profit Roofing Systems
• Roofing Webmasters
• Search Bloom
• Salt.agency
• Cinch Local
• WebFx
• Hook Agency
• Comrade Digital Marketing Agency
• High-Level Marketing
• Blue Corona
• LinkGraph

HigherVisibility

Best for: Comprehensive roofing SEO services

Headquartered in: Tennessee, United States.

Clients They’ve Worked With: Restoration Roofing, ScripHessco, Quest Software, LawnDoctor, OrangeTheory, and HOTWORX.

Industries serviced: E-commerce, Home services, Roofing, Finance, B2B, B2C, Automobile, Franchise, Law, and Real Estate.

Length in Business: 17 years.

Accolades: 

• 2024 SEO Agency of the Year by Search Engine Land.
• 5X Best SEO Agency Winner.
• 2023 Best Full-Service SEO and SEM Agency by Forbes Advisor.
• #1 SEO Agency by BestSEOCompanies.com for 2023.
• Top Digital Agency for November 2023 by DesignRush.
• 2022 Advertising Standard of Excellence Award by WebAwards.
• 2021 Best SEO Campaign & Best SEO Agency of the Year by Agency Awards.
• 2020 SEO Agency of the Year by Search Engine Land.
• 2020 Best Large SEO Agency by the US Search Awards.

HigherVisibility is an SEO company for roofing businesses that understands that SEO doesn’t excel alone. It’s part of a broader marketing tactic to help you attract organic customers for your business.

Let’s say you’re a roofer serving customers in Texas.

Instead of optimizing your website for Texas-related keywords (as most agencies do), we’ll create a multi-faceted marketing strategy that integrates local SEO tactics with geo-targeted advertising, strategic content marketing, conversion rate optimization, and other strategies.

This means doing the usual website SEO with several service pages, creating and optimizing your Google Business Profile, running geo targeted ads during specific seasons, and ensuring that the process to convert a lead is as easy as possible.

We applied this strategy for Restoration Roofing, a roofing contractor in the Memphis area. It has been in operation since 2000 and works with multi-unit firms and buildings. At this time, it was managing its SEO and marketing in-house, but it needed organic visibility.

The first thing we did was redesign its website with SEO in mind to make it technically sound from the outset. This eliminated conversion blockers, navigation, slow page speed and other performance issues that might affect user engagement and website performance.

We then conducted keyword research to find long-tail keywords with ample search volume and low difficulty scores so they could rank easily. Based on our discoveries, we even had to create and optimize more service pages.

Next, we increased its domain authority through:

• Unlinked brand mentions.
• Link claiming.
• Content creation and promotion.
• Link outreaches.
• Competitor research (to find sites linking to them that aren’t linking to Restoration Roofing).

Once we noticed traffic trickling in, we performed usability and conversion testing to ensure the traffic converted into leads.  

At the end of the campaign, they saw:

• 162% increase in organic traffic YoY
• 400% increase in organic leads YoY
• 164.89% increase in organic visibility YoY

You can read the full case study here.

From this Restoration Roofing case study, you can see that we’re not limited to SEO. We also help with:

• Web design and development,
• Strategic keyword research,
• Technical SEO,
• On-page optimization,
• Content writing & publishing,
• Link building, and
• Conversion rate optimization.

The best part is that our services are fully customized to your needs and goals. Check out these reviews from our previous clients:

BrightLocal 

Best for: Local SEO Audit

Headquartered in: East Sussex, United Kingdom

Clients They’ve Worked With: PestCo Holdings, Colorado Internet Solutions, ClikTru, Sterling Sky, and Kumon.

Industries serviced: Marketing, Education, Healthcare, and Automobile.

Length in business: 14 years

Accolades:

• Leader in SEO & SEM Software Award 2023 by Crozdesk
• Top 10 Highly Rated Software in 2019 by SaaSworthy

BrightLocal is a local SEO platform to track and manage all your SEO efforts.

With this tool, you can:

• Check how well your website is ranking on Google search results,
• Check the visibility of your Google Business Profile (GBP) on the map pack,
• Build and monitor citations,
• Manage your business reputation, etc.

One of the best features in the tool is the local search grid. It’s a geolocation rank tracker that lets you visualize your visibility share on the search engines for key terms:

Source: BrightLocal

Roofers Marketers 

Best for: Omnichannel Marketing

Headquartered in: Miami, United States

Clients They’ve Worked With: Texas Select Construction, MHI Roofing, Prominent Construction LLC.

Industries serviced: Roofing Contractors, Construction and home improvement companies

Length in business: 7 years

Accolades:

• Member of the National Roofing Contractors Association
• Speakers at RoofCon & International Roofing Expo

Roofing Marketing Pros is a roofing-focused marketing agency that helps roofing contractors stand out online and increase sales. They offer a 360º marketing approach, with a key focus on:

• SEO.
• Paid ads, especially on Facebook, Google, TikTok, YouTube, and local service ads, and
• Web development: To create a conversion-ready website that converts visitors to customers

In less than a decade, Roofing Marketing Pros have partnered with over 6000 roofers and contractors to improve their online presence.

WebRunner Media

Best for: Paid Lead Generation

Headquartered in: Quebec, Canada

Clients They’ve Worked With: Ridge Top Exteriors, Home Remodeling Pros, Pools R Us, Kingdom Roofing System, Epic Roofing, etc.

Industries serviced: Roofing Contractors, Construction.

Length in business: < 10 years

Advertising is one of the fastest (and most effective) strategies for generating inbound leads as a roofing contractor. If this is your goal, WebRunner Media can be a good partner.

WebRunner Media is a lead-focused SEO company for roofers across North America. It helps businesses generate leads through SEO and paid ads, especially paid adverts on Google, Facebook, Instagram, and other channels.

This approach has helped several medium and enterprise businesses scale their revenue and customer base.

If you’re a multi-business or enterprise contractor, you may also love their marketing automation software, Boomerang, to manage your lead generation workflow from start to finish.

Profit Roofing Systems 

Best for: Full-Service SEO

Headquartered in: New Jersey, United States

Clients They’ve Worked With: Ridge Top Exteriors, Home Remodeling Pros, Pools R Us, Kingdom Roofing System, Epic Roofing, etc.

Industries serviced: Roofing Contractors, Construction.

Length in business: <5 years

Accolades:

• Premier Google Partner
• Bing ads Partner

Profit Roofing Systems is another results-driven, full-service marketing agency for roofing contractors. It developed a proprietary lead generation system, MADMAT, to help contractors dominate their target location(s).

I love that they only work with one roofer per area since you can’t have multiple roofers ranking for the same city. This streamlined approach enables them to channel all their resources to rank their clients’ websites.  

Their services include:

• SEO,
• Web development and design,
• Social media marketing,
• Google Advertising, and

Lead generation

Roofing SEO Webmasters

Best for: Organic lead generation

Headquartered in: Texas, United States

They’ve Worked With clients such as AJ Construction & Roofing, Dr. Roof, Colony Roofers, Apex Commercial Roofing, and TrueWorks Roofing.

Industries serviced: Roofing Contractors.

Length in business: 11 years.

Accolades:

• DataPins Most Innovative Digital Marketing Platform,
• Expertise.com 2023 Best SEO Agencies in Fort Worth,
• National Roofing Contractor Association Member,
• 2023 Contractors Society of America Best Digital Agency,
• Partner of Roofers Coffee Shop.

Roofing SEO Webmasters is an SEO agency that helps roofing businesses generate leads online. Their customized approach means your website will continue to convert visitors even after you stop using their services.

How?

Their process starts with creating a user-centric website design that is optimized for search engines. Just like HigherVisibility does.

Next, they focus on increasing your rankings for relevant keywords on the search results. Their in-house writers handle the research and writing process, so you don’t have to worry about low-quality content.

Roofing SEO Webmasters also built a proprietary tool, DataPins, which helps roofers rank for long-tail keywords. This tool also lets you send automated emails and SMS to request reviews from your previous customers.. 

Search Bloom

Best for: National SEO

Headquartered in: Utah, United States

Clients They’ve Worked With: Bill.com, SUSE, Nordstorm, Idera.inc., jitterbug, Nuvi, etc.

Industries serviced: Roofing Contractors, Home Service, eCommerce, and B2C

Length in business: 9 years

Accolades:

• MWCN’s Utah 100 Fastest Growing Companies,
• Search Engine Land Award Winner 2021,
• GoodFirms Top Digital Marketing Company and Top SEO Services Company,
• Clutch 2022 Top 1000 Companies.

If you serve multiple areas in the United States and need a marketing agency to help you dominate across all locations, SearchBloom Marketing is also like HigherVisibility. They house a team of experts skilled in creating custom national SEO campaigns. 

For instance, instead of narrow local keywords like “roofing contractor near me,” the Search Bloom team can help you find high-volume commercial keywords that are difficult to outrank, such as “roofing contractors Alaska.”

An advantage of pairing with SearchBloom is their all-inclusive SEO.

Before creating an SEO strategy for your business, they conduct an SEO audit to find issues affecting your site from generating leads. This includes:

• Mobile responsiveness test,
• Schema and structured data test,
• User-friendliness test, and

Conversion optimization test

Salt.agency

Best for: Technical Local SEO

Headquartered in: London, United Kingdom.

Clients They’ve Worked With: CloudFlare, Brex, Hartley Botanic, Physioroom, Allulix, Travel Supermarket, etc.

Industries serviced: Travel & tourism, automotive, energy & power, fashion, SaaS, transport & logistics, manufacturing, eCommerce and healthcare.

Length in business: 10 years

Accolades:

• 2022 Queen’s Award for Enterprise in the category of international trade.

Salt.agency is a technical SEO company for roofers to increase foot traffic to their online or brick-and-mortar offices.

They have used this expertise to optimize their client’s website design, page speed, and other technical areas that increase visibility on search engines.

To further demonstrate their expertise in local SEO, they built a proprietary tool, Mirador Local, to optimize Google Business Profiles. This tool helps roofing contractors target multiple locations by automating content creation, reputation management, and website analytics.

You’ll also benefit from local SEO services:

• Local SERP auditing,
• GBP performance reporting,
• Map Pack auditing and optimization,
• GBP review monitoring, and
• Enterprise local SEO

Cinch Local 

Best for: Google Local Service Ads.

Headquartered in: London, United Kingdom.

Clients They’ve Worked With: CloudFlare, Brex, Hartley Botanic, Physioroom, Allulix, Travel Supermarket, etc.

Industries serviced: Travel & tourism, automotive, energy & power, fashion, SaaS, transport & logistics, manufacturing, eCommerce and healthcare.

Length in business: 10 years

Accolades:

• SEO for Growth Top 5 Roofing SEO Companies in the US.

While Cinch Local doesn’t offer full-scale marketing services, they focus on:

• Roofing SEO,
• Google maps SEO,
• Paid ads,
• Website design, and
• Roofing leads

… to improve your search performance and ROI (return on investment).

One of Cinch Local’s core strengths is running local service ads (LSA) for roofers. Local service area ads help you rank on top of the local search results and attract in-demand traffic actively searching for your services online. Their LSA ads services cover the following:

• Mobile-friendly website design with catchy calls to action that increase conversions.
• Local keyword research to find relevant keywords that’ll improve your search visibility.
• Local content creation that targets your specific keywords and is tailored to your target market.
• Website security and maintenance to build trust with your customers
• Visual content creation to showcase relevant images and videos of your work process.
• Integrating your LSA ads with PPC, SEO, and social media for better results.

The results? They promise more visibility, better search performance, and increased qualified leads.

WebFX

Best for: Web Design for Roofers

Headquartered in: Pennsylvania, USA

Clients They’ve Worked With: Marketview Liquor, Ocean City, New Jersey, Cleveland Brothers, Furbo, etc.

Industries serviced: eCommerce, B2B, B2C, D2C, SaaS, non-profits, real estate

Length in business: 28 years

Accolades:

• 2021, 2023 Clutch top B2B company,
• Clutch Top SEO Company in the US,
• Web Excellence Excellence Award,
• UpCity National Excellence Award.

WebFX serves a wide range of industries, including roofing contractors. Its services are affordable, especially for those just starting their digital journey.

WebFX offers four web design service packages: website maintenance, website redesign, custom-built websites, and 30-day web design services. Each option has a dedicated project manager who oversees each stage of the web development process. You also get an experienced in-house design team with SEO knowledge. Add this to their SEO experiences, they help optimize websites for more visibility to increase organic content performance.

Blue Corona

Best for: On Page SEO for roofers

Headquartered in: Maryland, United States

Clients They’ve Worked With: Arctic Air Conditioning, American Vintage Home, HVAC Contractor, Blind & Sons, Inc., and Treehouse

Industries serviced: Roofing, Home services, Building, Pet, Finance, and Franchise.

Length in business: 16 years

Accolades: NIL

Blue Corona is an award-winning, full-service digital marketing agency for roofers.

Their process is highly transparent. They have proprietary data tracking software to conduct competitive analysis and find opportunities to outperform competitors.

They also establish the baseline for your website code, structure, content, and overall visibility locally to create an effective SEO strategy that aligns with your goals.

In addition to their on-page services, they tackle off-page factors such as

• Auditing and managing existing citations across online directories,
• Optimizing your Google Business Profile, and

Finding linking opportunities to build authority locally the cofounder of Hook Agency, they aim to find out what makes you stand out and weave it into the web designing process. This acts as a ‘hook’ for funneling traffic to your site. 

IgniteVisibility

Best for: Roofing Franchise marketing.

Headquartered in: California, USA.

Clients They’ve Worked With: Tony Robbins, COX, 5 Hour Energy, Wedding Wire, and DoorDash.

We service the following industries: roofing, law firms, construction and home improvement companies, healthcare, eCommerce, and B2B SaaS.

Length in business: 11 years

Accolades:

• 2024 Clutch Top SEO Company,
• Google Partner Premier 2024,
• Search Engine Land The Landy Awards Winner,
• 2024 Microsoft Advertising Elite Partner,
• 2017 – 2024 Top Franchise Supplier.  

IgniteVisibility’s services include SEO, paid media, social media management, PR link building, and content strategy. However, what sets it apart is its expertise in franchise marketing, which is a huge plus if you have different franchisees for your roofing company.

IgniteVisibility also implements local strategies — hyper-local SEO, geo-targeted paid media, and reputation management — to serve customers within your target geographical area. After each campaign, they promise:

• A lower franchisee acquisition cost,
• Increase ROI,
• A consistent brand profile across all individual franchisees, and
• Loyal, repeat customers

SmartSites

Best for: Customer Retention Strategy

Headquartered in: New Jersey, USA

Clients They’ve Worked With: Intra Home Systems, Air Duct Brothers, Velocity Moving, Agape Health and Wellness, Agile Data Sites, etc

Industries serviced: Roofing, HVAC, B2C, Hospitality, Medical, Entertainment & Media and B2B.

Length in business: 13 years

Accolades:

• 2024 Clutch Top Digital Marketing Agency
• 2023 US National Excellence
• 2024 G2 Best Digital Marketing

If your traffic isn’t converting to sales, or customers don’t return after the first service, it’s a clear sign you need an effective client retention strategy.

SmartSites doesn’t offer full-scale marketing services, but its core offering is growing your audience, nurturing them into customers, and achieving repeat business. One way they achieve this is through email and SMS marketing. They’re verified partners of Mailchimp, Klaviyo, Omnisend, Sendinblue, and Yotpo!

For starters, SmartSites covers every key touchpoint of your customer journey, from awareness to consideration and purchase.

But it doesn’t stop there. With data, they can dig deep into your customer search intent and send the right message they need to see at the right time. 

Black Propeller

Best for: Paid ads.

Headquartered in: Maryland, United States.

Clients They’ve Worked With: Optex, Next Day Floors, Valet Living, and Fast Pace Health.

Industries serviced: Home services, B2B, Fiance, Healthcare, Legal Services, e-commerce and Solar Energy.

Length in business: 13 years

Accolades: Google Partner.

Black Propeller is an advertising-focused marketing agency and has managed over $100,000,000 in annual ad spend across various channels. Don’t be scared of the numbers, though. They promise to help you achieve your goals even with a low budget. And the best part? You’re not tied to a long-term contract!

They start by learning everything about your business. The target audience, competitors, and service areas.

Next, they’ll create a multi-platform advertising strategy to spread your visibility and drive more targeted traffic across channels to your business.

Stellar SEO

Best for: Link Building.

Headquartered in: Tennessee, United States.

Clients They’ve Worked With: Optex, Next Day Floors, Valet Living, and Fast Pace Health.

Industries serviced: Home services, B2B, Fiance, Healthcare, Legal Services, e-commerce, and Solar Energy.

Length in business: 13 years

Accolades: Google Partner

Link building is a core aspect of roofing SEO, and this is the role Stellar SEO plays.

They help businesses acquire high-quality links to improve their search performance. Their link-building services include guest posting outreach, content creation, anchor link selection, and publishing. The best part is that their services are customized, so you get a link-building strategy that caters to your business needs.

What is Search Engine Optimization (SEO) and Why is it Important for Roofing Companies?

Search Engine Optimization (SEO) is the process of enhancing a website’s visibility and ranking on search engine results pages (SERPs) through various techniques and strategies. For roofing companies, SEO is crucial because it helps increase online visibility, drive traffic, and generate leads. In today’s digital age, most homeowners and property owners search for roofing services online. Without a well-optimized website, even the best roofing services can go unnoticed. By investing in SEO, roofing companies can reach their target audience more effectively, stay ahead of the competition, and establish a strong online presence.

Benefits of SEO for Roofing Contractors

SEO offers numerous benefits for roofing contractors, including:

• Increased Online Visibility and Credibility: A higher ranking on search engines makes your roofing business more visible and credible to potential customers.
• Improved Website Traffic and Lead Generation: SEO helps attract more visitors to your website, increasing the chances of converting them into leads.
• Enhanced Brand Awareness and Reputation: Consistent online presence and high-quality content improve your brand’s reputation and awareness.
• Increased Conversion Rates and Sales: By targeting the right keywords and optimizing your website, you can convert more visitors into paying customers.
• Cost-Effective Marketing Strategy: SEO is a cost-effective way to market your roofing services compared to traditional advertising methods.
• Long-Term Results and Sustainability: Unlike paid ads, the benefits of SEO are long-lasting, providing sustainable growth for your roofing business.

By investing in SEO, roofing contractors can establish their online presence, attract more customers, and grow their business.

How do I hire a Professional SEO Service Company?

When hiring a professional SEO service company, you should focus on three key aspects: 

• Local SEO,
• Robust keyword research and optimization, and 
• Effective link building to boost your site authority.

Here’s why: 

Local SEO ensures your business appears in local search results, which helps you attract nearby customers actively seeking roofing services.

Keyword research helps identify relevant terms and phrases your target audience is searching for, which optimizes your website for more visibility based on relevant search queries. 

Lastly, quality link-building enhances your website’s credibility and authority, resulting in higher rankings on SERPs.

These three strategies helped us increase the organic leads of Restoration Roofing by a whopping 400%!

This is how we did it: 

Restoration Roofing is a roofing contractor serving clients in the Memphis area. They have been in operation since 2000 and worked with large multi-unit firms and buildings. At this time, they were handling all their marketing in-house. 

When they came to us, they believed their business could unlock a new level of growth but didn’t know how to. 

The first thing we did was redesign the website based on their target marketing and SEO. 

We also conducted strategic keyword research to find ranking opportunities. This led us to create more service pages for the website.  

Next, we had to build authority for the website. We achieved this through link prospecting, outreach, and acquisition. Of course, it wasn’t linear. We conducted competitor research to find linking opportunities, unlinked brand mentions, link reclaiming, and linkable asset ideation, creation & promotion. 

Once we started getting traffic on the site, we began performing usability and conversion testing. This helped us ensure that the traffic converted to leads, resulting in high ROI. 

At the end of the campaign, we got the following results: 

• Organic traffic increased by 162% YoY
• Organic leads increased by 400% YoY
• Organic visibility increased by 164.89% YoY

Read the full case study here. 

Why You Need An Agency With Experience in the Roofing Industry

If you want to attract relevant traffic, dominate the map pack for your keywords, and increase quality leads to your website, you need to hire a roofing marketing agency. This is because:

• They understand the roofing market, customer behaviors, and the tactics to do better than your competitors.
• They have a proven track record of creating successful SEO strategies that have helped other roofers.
• Their services guarantee sustainable results, so you don’t need to worry about short-term gains that fade over time.

In conclusion, hiring an agency for your roofing business helps you dominate your target market(s), attract qualified leads, and achieve sustainable growth. If this is what you want to achieve, reach out to any of our SEO experts for a free custom SEO strategy.