The 15 Best SEO Companies for Roofers in 2024

Is there a secret recipe for SEO success in the roofing industry? 

According to research, there are over two hundred thousand (200,000) roofing contractors in the United States. That’s almost half of the total population of Wyoming!! Plus, the global market is expected to see a 4.3% annual increase by 2030.

What does this mean? 

The roofing industry is getting harder to dominate every day. To gain a competitive edge and carve an unbeatable niche for your brand, you need a reputable agency to help you rank on top for local search queries and, most importantly, attract qualified leads to your site through organic search.  

This article analyzed the 15 top roofing SEO agencies in 2024. It also ranked them based on their capabilities to streamline your decision-making process. 

15 Best Agencies Specializing in SEO for Roofing Companies 

• HigherVisibility
• BrightLocal
• Roofers Marketers
• WebRunner Media
• Profit Roofing Systems
• Roofing Webmasters
• Search Bloom
• Salt.agency
• Cinch Local
• WebFx
• Hook Agency
• Comrade Digital Marketing Agency
• High-Level Marketing
• Blue Corona
• LinkGraph

HigherVisibility 

Best for: Comprehensive roofing SEO services

Headquartered in: Tennessee, United States.

Clients They’ve Worked With: Restoration Roofing, ScripHessco, Quest Software, LawnDoctor, OrangeTheory, and HatWorx.

Industries serviced: E-commerce, Home services, Roofing, Finance, B2B, B2C, Automobile, Franchise, Law, and Real Estate.

Length in business: 14 years

Accolades:  

• 4X Best SEO Agency Winner
• 2023 Best Full-Service SEO and SEM Agency by Forbes Advisor
• #1 SEO Agency by BestSEOCompanies.com for 2023
• Top Digital Agency for November 2023 by DesignRush
• 2022 Advertising Standard of Excellence Award by WebAwards
• 2021 Best SEO Campaign & Best SEO Agency of the Year by Agency Awards 
• 2020 SEO Agency of the Year by Search Engine Land
• 2020 Best Large SEO Agency by the US Search Awards

Why HigherVisibility? 

As a specialized roofing SEO agency, we understand that ranking page 1 on the search results isn’t the (priority) KPI (key performance indicator) for success. While higher rankings are an excellent start, it’s pointless if it doesn’t attract your ideal customers.

This is why our target is helping brands generate consistent leads and sales by developing a custom hyperlocal digital marketing strategy. We also don’t approach SEO independently. Instead, we tackle it as a part of the broad marketing puzzle. 

For example, if you’re a roofer targeting customers in Texas, we’ll craft a multifaceted marketing strategy that integrates localized SEO tactics with geo-targeted advertising, strategic content marketing, etc. This ensures your brand gains maximum visibility within your target market and, most importantly, increases lead flow. 

Our services are not limited to: 

• SEO, 
• Business branding, 
• PPC management, 
• Website design, 
• Link building, 
• Social media management, and
• Conversion optimization services. 

We have handled several cases – from simple one-paged websites to more complex Fortune 500 enterprise sites – to demonstrate our expertise in generating tangible business results. 

Check out these reviews from our previous clients:  

BrightLocal 

Best for: Local SEO Audit

Headquartered in: East Sussex, United Kingdom

Clients They’ve Worked With: PestCo Holdings, Colorado Internet Solutions, ClikTru, Sterling Sky, and Kumon. 

Industries serviced: Marketing, Education, Healthcare, and Automobile. 

Length in business: 14 years

Accolades:

• Leader in SEO & SEM Software Award 2023 by Crozdesk
• Top 10 Highly Rated Software in 2019 by SaaSworthy

Why BrightLocal? 

BrightLocal is a local SEO platform that allows you to track and manage all your local SEO efforts in one place. With this tool, you can check how well your website is ranking on Google search results, track the visibility of your Google Business Profile (GBP) on the map pack, build and monitor citations, track and manage your business reputation, etc. 

You can also integrate Google Analytics (GA) and your social media accounts for advanced analytics and reporting. 

One feature that stands out is the local search grid, a geolocation rank tracker that allows you to visualize your share of search visibility for your target keywords. You’ll also see how your competitors compare against your SEO performance. 

Source: BrightLocal

Roofers Marketers 

Best for: Omnichannel Marketing 

Headquartered in: Minnesota, United States

Clients They’ve Worked With: Texas Select Construction, MHI Roofing, Prominent Construction LLC.

Industries serviced: Roofing Contractors, Construction

Length in business: 15 years

Accolades:

• Member of the National Roofing Contractors Association 
• Speakers at RoofCon & International Roofing Expo

Why Roofers Marketers? 

Brian and Jim, the co-founders of Roofers Marketers, are influencers in the construction and roofing industry. Their goal? To reduce the rate of scams and unethical practicals prevalent within the roofing industry by acclaimed ‘roofing SEO experts.’ 

As a result, they stand out by providing a comprehensive digital marketing solution for roofing contractors. This includes SEO, PPC (pay-per-click advertising), and social media marketing. Their operation is anchored on three principles: 

• To maximize the opportunities for generating leads for your roofing business
• To maximize your brand impression for your target audience, and lastly, 
• To maximize the conversion rate for each marketing channel

WebRunner Media

Best for: Paid Lead Generation 

Headquartered in: Quebec, Canada 

Clients They’ve Worked With: Ridge Top Exteriors, Home Remodeling Pros, Pools R Us, Kingdom Roofing System, Epic Roofing, etc.

Industries serviced: Roofing Contractors, Construction.

Length in business: < 10 years

Why WebRunner Media? 

One of the fastest (and most effective) strategies for getting inbound leads as a roofing contractor is through advertising. If this is your goal, partnering with WebRunner Media is a great start.

WebRunner Media is a lead-focused agency for roofers across North America. They focus on generating leads through paid adverts on Google, Facebook, Instagram, and other channels. 

As an ad agency, they understand how to create effective ads, including high-converting landing pages that turn your visitors into paying customers. The only downside is that if you want more holistic or advanced marketing for your business, it is outside their scope of offerings. 

Profit Roofing Systems 

Best for: Full Service SEO 

Headquartered in: New Jersey, United States

Clients They’ve Worked With: Ridge Top Exteriors, Home Remodeling Pros, Pools R Us, Kingdom Roofing System, Epic Roofing, etc. 

Industries serviced: Roofing Contractors, Construction

Length in business: <5 years

Accolades: 

• Premier Google Partner 
• Bing ads Partner 

Why Profit Roofing Systems? 

Profit Roofing Systems is another results-driven, full-service marketing agency for roofing contractors. They developed a propriety lead generation system – MADMAT – to help contractors dominate their target location(s).  

I love that they only work with one roofer per area since you can’t have multiple roofers ranking for the same city. This streamlined approach enables them to channel all their resources to rank their clients’ websites.   

Their services include: 

• SEO
• Web development and design
• Social media marketing 
• Google Advertising 
• Lead generation 

Roofing Webmasters

Best for: Collecting Reviews

Headquartered in: Texas, United States

Clients They’ve Worked With: AJ Construction & Roofing, Dr. Roof, Colony Roofers, Apex Commercial Roofing, TrueWorks Roofing, etc. 

Industries serviced: Roofing Contractors

Length in business: 11 years

Accolades: 

• DataPins Most Innovative Digital Marketing Platform
• Expertise.com 2023 Best SEO Agencies in Fort Worth 
• National Roofing Contractor Association Member 
• 2023 Contractors Society of America Best Digital Agency 
• Partner of Roofers Coffee Shop

Why Roofing Webmasters? 

Roofing Webmasters is a specialized marketing agency for roofing contractors. Over the years, they’ve built credibility and authority in the roofing industry by providing comprehensive digital marketing services to roofers. They also built a proprietary tool, DataPins, a software that helps roofers rank for long-tail keywords. This tool also allows you to generate reviews by sending automated emails and text messages to your previous customers.  

Aside from SEO, you can also benefit from their complementary services — web design, Google Business Profile management, content writing, etc. 

Search Bloom

Best for: National SEO

Headquartered in: Utah, United States

Clients They’ve Worked With: Bill.com, SUSE, Nordstorm, Idera.inc., jitterbug, Nuvi, etc. 

Industries serviced: Roofing Contractors, Home Service, eCommerce, and B2C

Length in business: 9 years

Accolades: 

• MWCN’s Utah 100 Fastest Growing Companies 
• Search Engine Land Award Winner 2021
• GoodFirms Top Digital Marketing Company and Top SEO Services Company
• Clutch 2022 Top 1000 Companies 

Why Search Bloom? 

If you’re looking to rank anywhere in the United States, SearchBloom Marketing is your go-to solution. They house a team of experts skilled in creating custom national SEO campaigns.  

One of their many exceptional traits is taking a tailored approach to roofing SEO. SearchBloom believes in customizing SEO strategies to suit each client’s unique needs and target goals. And that’s what they do.

Another advantage of pairing with SearchBloom is their all-inclusive SEO. Before creating an SEO roadmap for your business, they conduct an SEO audit to unravel issues impacting your site from generating leads. This includes: 

• Mobile responsiveness test 
• Schema and structured data test 
• User-friendliness test 
• Conversion optimization test 

Salt.agency

Best for: Technical and enterprise Local SEO

Headquartered in: London, United Kingdom

Clients They’ve Worked With: CloudFlare, Brex, Hartley Botanic, Physioroom, Allulix, Travel Supermarket, etc

Industries serviced: Travel & tourism, automotive, energy & power, fashion, SaaS, transport & logistics, manufacturing, eCommerce and healthcare

Length in business: 10 years

Accolades: 

• 2022 Queen’s Award for Enterprise in the category of international trade

Why Salt.agency?

Salt.agency is a technical SEO specialist agency with decades of experience in digital marketing. They blend industry-leading technical expertise with effective, data-backed organic growth strategies to drive more foot traffic to your online or brick-and-mortar store. 

To further demonstrate their expertise in local SEO, they built a propriety tool – Mirador Local – to optimize Google Business Profiles. This is most beneficial for roofing contractors targeting multiple locations as it streamlines marketing operations such as posting content, managing reviews, and tracking analytics. 

You also stand to benefit from their full-fledged local SEO services: 

• Local SERP auditing 
• GBP performance reporting 
• Map Pack auditing and optimization 
• GBP review monitoring 

Cinch Local 

Best for: Google Business Profile Optimization

Headquartered in: London, United Kingdom

Clients They’ve Worked With: CloudFlare, Brex, Hartley Botanic, Physioroom, Allulix, Travel Supermarket, etc

Industries serviced: Travel & tourism, automotive, energy & power, fashion, SaaS, transport & logistics, manufacturing, eCommerce and healthcare.

Length in business: 10 years

Accolades: SEO for Growth Top 5 Roofing SEO Companies in the US

Why Cinch Local?

Cinch Local is another marketing agency solely for roofers. 

They offer a done-for-you (DFY) Google Map Pack optimization service, which costs as low as $995/mo (for the basic plan). This package is specifically for low-competition markets and covers EEAT-optimized service area pages, local SEO audits & strategy, on-page SEO, GBP listing optimization, etc. 

For larger markets, you’ll get more expanded packages, including paid business listings, custom signals, local link building, bi-annual press releases, and more for $2495/mo. 

WebFX

Best for: Web Design for Roofers

Headquartered in: Pennsylvania, USA

Clients They’ve Worked With: Marketview Liquor, Ocean City, New Jersey, Cleveland Brothers, Furbo, etc. 

Industries serviced: eCommerce, B2B, B2C, D2C, SaaS, non-profits, real estate

Length in business: 28 years

Accolades: 

• 2021, 2023 Clutch top B2B company, 
• Clutch Top SEO Company in the US, 
• Web Excellence Excellence Award, 
• UpCity National Excellence Award

Why WebFX?

WebFX is another full-service SEO agency for roofing contractors. They serve a wide range of industries, including roofing contractors. Their services are equally professional and affordable, especially if you’re just starting your digital journey. 

For web design services, WebFX offers three different packages to choose from – website maintenance, website redesign, custom-built website, and 30-day web design services. 

Any option you choose comes with a dedicated project manager to oversee each stage of the web development process and access to an experienced in-house design team backed with SEO knowledge.  

Hook Agency 

Best for: Branding for Roofers

Headquartered in: Minneapolis, USA

Clients They’ve Worked With: First American Roofing, Northface Construction, Distinctive Roofing, Hammerheadrood, etc

Industries serviced: Roofing, HVAC, Plumbing and Home Service businesses

Length in business: 28 years

Accolades: 

• 55+ five-star reviews on Google 
• SEO for Growth Top Rated Roofing SEO Company 
• Marketing partners with The Roofing Academy 
• #1 Overall Best SEO Company in MPLS

Why Hook Agency? 

Hook Agency is another result-focused agency providing SEO services for roofers. 

They take in clients within their scope of expertise, and this enables them to provide more tailored solutions that address the needs of roofing contractors, increasing their success rates. 

In addition to this, they will handle your branding from scratch to differentiate your business from the competition and also give your visitors a great experience once they land on your site. 

According to Lynn, the cofounder of Hook Agency, they aim to find out what makes you stand out and weave it into the web designing process. This acts as a ‘hook’ for funneling traffic to your site. 

Comrade Digital Marketing Agency 

Best for: Full-Service SEO for small businesses and startups

Headquartered in: Chicago, USA

Clients They’ve Worked With: BrackenBox, BrandtBox, Masterdent, Safety Garage Door, American Tent, etc. 

Industries serviced: Roofing, law firms, construction and home improvement companies, healthcare, eCommerce, B2B SaaS, etc. 

Length in business: 17 years

Accolades: 

• Google, Shopify, and Hubspot certified partners 
• < 4.0-star reviews on Google, Clutch, and Yelp
• Hermes Creative Awards Platinum Winner 
• 2023 Clutch 1000 companies 
• Upcity Marketplace Top SEO Agency

Why Comrade Digital Marketing? 

Comrade Digital Marketing is a marketing agency dedicated to helping small businesses grow digitally. Unlike most digital marketing generalists, their solutions are designed to provide roofers with an in-house expert marketing team at a fraction of the cost of hiring independent talent. 

For more than a decade, they’ve built credibility and expertise in helping small businesses grow their revenue. They offer full-service local SEO services, including: 

• SEO strategy development 
• Keyword research services
• On-page SEO
• Link building 
• SEO content marketing
• Technical SEO, and many more. 

You can also capitalize on their expertise in other areas of digital marketing – Web design and development, PPC, and content marketing. Reviews from previous clients highlighted professionalism in their offerings, attention to detail, service quality, and reasonable pricing. 

High-Level Marketing 

Best for: Roofing SEO Strategy 

Headquartered in: Alabama, USA

Clients They’ve Worked With: Grant Roofing, Affordable Attic Insulation, Trotman Brothers

Industries serviced: Roofing, healthcare, senior care, HVAC, Lawyers, Landscapers, home services, etc  

Length in business: 15 years

Accolades: 

• Over 4.0-star reviews on Google, Facebook, and Upcity
• 5X Clutch Top Digital Agency in Detroit 
• Inc. 500 American Fastest Growing Companies 
• American Advertising Award 
• 2021 United States National Excellence Winner 

Why HighLevel Marketing? 

HighLevel Marketing is a full-service, fully integrated digital marketing agency. They offer bespoke marketing solutions to their clients and aim to produce tangible results that improve the bottom line. 

Content marketing is one of their many strategies for generating leads for roofing contractors. As a roofing business owner, your customers won’t likely need roofing services very often; therefore, building customer loyalty is important. 

Their content marketing services aim to build brand awareness and drive customer loyalty and, most importantly, conversions. They also help their clients ideate an SEO-focused content strategy that drives consistent traffic and establishes industry dominance. 

Blue Corona

Best for: On Page SEO for roofers 

Headquartered in: Maryland, United States 

Clients They’ve Worked With: Arctic Air Conditioning, American Vintage Home, HVAC Contractor, Blind & Sons, Inc., and Treehouse

Industries serviced: Roofing, Home services, Building, Pet, Finance, and Franchise. 

Length in business: 16 years

Accolades: NIL

Why Blue Corona?

Blue Corona is an award-winning, full-service digital marketing agency for roofers. They also boast over 10 years of experience in the roofing industry, demonstrating their expertise and commitment to generating tangible results for their clients. 

Their process is highly transparent. They have proprietary data tracking software to conduct competitive analysis and find opportunities to outperform your competitors. They also establish the baseline for your website code, structure, content, and overall visibility locally to create an effective roofing SEO strategy that aligns with your goals. 

In addition to their on-page services, they tackle off-page factors such as auditing and managing existing citations across online directories, optimizing your Google Business Profile, and finding linking opportunities to build authority locally. 

LinkGraph

Best for: Off-page SEO

Headquartered in: New York, United States 

Clients They’ve Worked With: P&G, Serena & Lily, Zynga, Serena & Lily, Verkada, Shutterfly, etc.

Industries serviced: Enterprise business, eCommerce, SaaS, and Small Businesses

Length in business: 16 years

Accolades: 

• Clutch best Start-up agency 
• Global Search Awards Best Global SEO Software Suite 
• Adweek 5000 Fastest Growing Companies 
• Product Hunt Best Startup Companies 
• Inc. 5000 Fastest Growing Companies 

Why LinkGraph?

LinkGraph is a data-driven, full-service digital marketing agency serving many industries, including small business roofing contractors. They offer a plethora of digital marketing services, although it’s more SEO-centered. 

Their off-page SEO services cover link building, local citation management, conversion rate optimization, and digital PR. They boast of securing links from relevant websites with high domain authority (up to 90+)! 

Each of these services comes with a preset plan per month. For instance, link-building services only start at $2499/mo for 10 links. 

How do I hire a Professional SEO Service Company?

When hiring a professional SEO service company, you should focus on three key aspects: 

• Local SEO,
• Robust keyword research and optimization, and 
• Effective link building to boost your site authority.

Here’s why: 

Local SEO ensures your business appears in local search results, which helps you attract nearby customers actively seeking roofing services.

Keyword research helps identify relevant terms and phrases your target audience is searching for, which optimizes your website for more visibility based on relevant search queries. 

Lastly, quality link-building enhances your website’s credibility and authority, resulting in higher rankings on SERPs.

These three strategies helped us increase the organic leads of Restoration Roofing by a whopping 400%!

This is how we did it: 

Restoration Roofing is a roofing contractor serving clients in the Memphis area. They have been in operation since 2000 and worked with large multi-unit firms and buildings. At this time, they were handling all their marketing in-house. 

When they came to us, they believed their business could unlock a new level of growth but didn’t know how to. 

The first thing we did was redesign the website based on their target marketing and SEO. 

We also conducted strategic keyword research to find ranking opportunities. This led us to create more service pages for the website.  

Next, we had to build authority for the website. We achieved this through link prospecting, outreach, and acquisition. Of course, it wasn’t linear. We conducted competitor research to find linking opportunities, unlinked brand mentions, link reclaiming, and linkable asset ideation, creation & promotion. 

Once we started getting traffic on the site, we began performing usability and conversion testing. This helped us ensure that the traffic converted to leads, resulting in high ROI. 

At the end of the campaign, we got the following results: 

• Organic traffic increased by 162% YoY
• Organic leads increased by 400% YoY
• Organic visibility increased by 164.89% YoY

Read the full case study here. 

Why You Need An Agency With Experience in the Roofing Industry

For roofing businesses looking to scale in 2024, selecting an SEO agency with specialized experience in the roofing industry is important. Agencies with this niche focus bring a deep understanding of the roofing market, customer behaviors, and competitive landscape. They have a proven track record in crafting and implementing SEO strategies that resonate with the specific needs and pain points of roofing customers.

These agencies are adept at navigating the unique challenges of the roofing industry, ensuring that your business stands out in local searches and attracts high-quality leads. Their industry-specific expertise enables them to target the most relevant keywords, optimize your online presence for local SEO, and effectively convert online traffic into actionable business opportunities for search terms like (roof repair, and roof replacement).

In conclusion, partnering with an SEO agency experienced in the roofing industry is not just an investment in Search Engine Optimization; it’s an investment in the sustainable growth and visibility of your business.