The 17 Best Digital Marketing Agencies for Franchises in 2025

Editor’s note: This post was originally published in January 2024 and was updated for accuracy and comprehensiveness.

Franchise marketing is never without hurdles.

One moment, you’re ensuring alignment with the corporate brand identity; the next, you’re tackling localized issues for individual locations.

For businesses with hundreds—or even thousands—of locations, these complexities multiply, making it essential to partner with the right agency.

A franchise marketing agency brings the expertise and resources needed to navigate these challenges and deliver results consistently.

In this article, we’ll review and rank the best franchise marketing agencies out there to help you narrow down the best options for your business.

The 17 Best Digital Marketing Agencies for Franchises

• HigherVisibility: Best Overall
• Amra & Elma
• IgniteVisibility
• Scorpion Marketing
• Curious Jane
• Lead PPC
• BrightPink Agency
• Goodwin.media
• 919 Marketing
• NinthRoot
• Searchnurture
• Crush2.0
• Elysium Marketing
• Consumer Fusion
• Goodway Group
• TopFire Media
• Integrated Digital Strategies

For more detailed information about each agency and what makes them so great at franchise marketing, read through each description.

1.   HigherVisibility

BBest for: Comprehensive franchise marketing.

Headquartered in: Memphis, Tennessee.

Clients we’ve worked with: HOTWORX, Ziebart, Orange Theory, Lawn Doctor, Pure Barre, Caliber Collison, ScripHessco, Restoration Roofing.

Industries we serve: B2C, B2B, DTC, ecommerce, fintech, SaaS, law, automotive, home builders, and more.

Years in business: 16 years.

Credentials:

• SEO Agency of the Year by Search Engine Land (2024)
• Best Full-Service SEO and SEM Agency by Forbes Advisor (2023)
• #1 SEO Agency by BestSEOCompanies.com (2023)
• Top Digital Agency by DesignRush (November 2023)

Why HigherVisibility?

HigherVisibility is a full-service franchise marketing agency with extensive experience creating effective strategies for franchise businesses. Our mission is simple: to help franchisees dominate their local markets, boost sales, and drive exponential growth.

Take HOTWORX—a fitness franchise with 500 locations—as an example. Before partnering with us, they faced two common franchise challenges:

• Brand inconsistency: A lack of cohesive branding resulted in a fragmented customer experience across locations
• Local SEO struggles: Difficulty ranking in local markets, allowing competitors to outperform them both online and offline.

Our solution:

• Unified branding: We developed a cohesive brand identity and messaging strategy, including brand guidelines, tone of voice, and design elements, to ensure consistency across all locations
• Website optimization: A comprehensive audit helped us identify areas for improvement, with a focus on Google’s core web vitals as ranking factors
• Behavioral insights: An in-depth user behavior analysis uncovered obstacles to conversions, informing our overall strategy
• Data-driven SEO: We conducted extensive keyword research targeting fitness and wellness enthusiasts
• On-page SEO: We created high-quality, optimized content tailored to each HOTWORX location’s unique market
• Off-page SEO: To boost authority, we built backlinks through targeted outreach, optimized Google Business Profiles for all locations, and ensured consistent NAP (name, address, phone) information across citation sites.

The results (after 12 months):

• 59.48% increase in organic traffic YoY (year-over-year)
• 231% increase in organic traffic value
• 139% increase in top three keyword rankings
• 50.41% increase in organic leads

So, why should you partner with us?

If you’re looking for a franchise marketing agency with a proven track record of delivering measurable results, HigherVisibility is the right choice.

Our team of experts specializes in all aspects of franchise digital marketing, including SEO, PPC management, website design, conversion rate optimization (CRO), link building, data analytics, and reporting.

We understand the complexities of franchise marketing and have the tools and expertise to help you succeed.

HigherVisibility Franchise SEO team

2.   Amra & Elma

Best for: Social media optimization.

Headquartered in: New York City, New York.

Clients they’ve worked with: Netflix, Nestle, Bvlgari, Olay, Pfizer, Uber, Avon, Wells Fargo, Haney, Huawei.

Industries they serve: Real estate, hotel, government, pharma, tech, beauty, travel, gaming, wellness, SaaS, education, and more.

Years in business: 13 years.

Credentials:

• Featured in major publications like Forbes, Fox News, CNN,  WSJ, Bloomberg, Business Insider, The Washington Post.

Why Amra & Elma?

Amra & Elma (A&E) stands out as a results-driven agency specializing in helping businesses develop a powerful social media presence and establish authority in their industries.

With extensive experience working with global brands, A&E has a proven track record of delivering measurable results for businesses of all sizes—including franchises.

A&E’s approach combines innovative strategy, data analysis, and creative execution to ensure client success. And their social media and digital PR campaigns have earned them recognition in top-tier publications like Forbes and The Wall Street Journal.

A&E’s growth-focused services include:

• Social media management
• Influencer marketing
• Photo production
• Branding
• Events
• Video production
• Public relations
• SEO
• Media buying

3.   IgniteVisibility

Best for: Comprehensive digital marketing solutions for franchise companies.

Headquartered in: San Diego, California.

Clients they’ve worked with: Experian, Church’s Texas Chicken, Jazzercise, The Knot, TBC Corporation, Batteries Plus.

Industries they serve: Ecommerce, B2B, B2C, healthcare, finance, education, and more.

Years in business: 12.

Credentials:

• Top SEO Company by Clutch (2024)
• Microsoft Advertising Elite Partner (2024)
• Named the #1 paid media company in the USA by The Manifest
• Entrepreneur’s Top Franchise Suppliers 7 Years in a Row (2024)

Why Ignite Visibility?

Ignite Visibility is a results-driven agency known for crafting tailored digital marketing strategies for franchise businesses. With expertise in SEO, paid media, social media marketing, and email marketing, they focus on helping multi-location brands grow their visibility and achieve measurable results.

They’ve earned recognition as one of Entrepreneur’s Top Franchise Suppliers for seven consecutive years and have been honored by Clutch and The Manifest for their exceptional work in SEO and paid media. Ignite Visibility combines innovative strategies, data-driven insights, and creative execution to help franchise brands thrive in competitive markets.

4.   Scorpion Marketing

Best for: Digital marketing for local businesses.

Headquartered in: Salt Lake City, Utah.

Clients they’ve worked with: Evergreen Plumbing & Mechanical, ServiceOne Air Conditioning & Plumbing, Hamilton Clarke, Hembree Heating & Air Conditioning, Carpenter & Zuckerman.

Industries they serve: Home services, healthcare, law firms, franchise.

Years in business: 24 years.

Credentials:

• Winner BIG Innovation Awards (2024)
• Winner of The Spammy Awards (2023)
• Premier Google Partner

Why Scorpion Marketing?

Scorpion provides tailored digital marketing solutions for local businesses and franchises. They offer a comprehensive range of services, including SEO, digital advertising, website management, listing management, social media optimization, and reputation monitoring. Moreover, their innovative use of AI and machine learning powers a proprietary platform that enables real-time performance tracking and actionable insights. This approach helps franchises address the unique challenges of maintaining a consistent brand identity while optimizing for local markets.

5.   Curious Jane

Best for: Franchise lead generation.

Headquartered in: Lakeland, Florida.

Clients they’ve worked with: FedEx, Kumon, Subway, Neighborly, Focus Brands, Winmark, The Grounds Guys, Glass Doctor.

Industries they serve: Automotive, business services, cleaning and maintenance, education, financial services, restaurants, retail, home services, and more.

Years in business: 22 years.

Credentials:

• Entrepreneur Top Franchise Supplier (2023)
• Franchise Business Review Gold Winner for Employee Satisfaction (2023)
• A member of the International Franchise Association

Why Curious Jane?

Curious Jane is a comprehensive marketing agency specializing in serving franchises and entrepreneurs across the United States and Canada. Their mission is to help both emerging and established franchises grow and solidify their positions as industry leaders.

What sets Curious Jane apart is their all-in-one approach to franchise marketing. Instead of requiring multiple agencies for franchise development, national campaigns, and local SEO, Curious Jane provides a seamless, integrated solution.

Their services include digital marketing, social media management, creative branding aligned with the franchisor’s identity, media buying, and web design—delivering everything a franchise needs to thrive under one roof.

6.   Lead PPC

Best for: Franchise advertising.

Headquartered in: Spanish Fork, Utah.

Clients they’ve worked with: Roberks, Mooyah, Costa Vida, Tapout Fitness, Diesel Barbershop, WaveMAX Laundry, Advanta Clean.

Industries they serve:

Years in business: 15 years.

Credentials:

• Facebook Marketing Partner
• Bing Partner

Why Lead PPC?

Lead PPC is a specialized agency focusing on pay-per-click (PPC) advertising for franchises. Whether you’re a franchisor looking to attract new franchisees or a franchisee aiming to drive local customer acquisition, Lead PPC offers tailored solutions to meet your goals.

Although not a full-service franchise marketing agency, Lead PPC has carved out a niche as experts in PPC franchise advertising. They’ve managed campaigns for over 300 franchise brands, showcasing their ability to design and implement effective strategies across various industries.edIn, Bing, Facebook, Google and Instagram. The best part is that they use value-based pricing, so you only have to pay for the specific services provided to your franchise business.

7.   BrightPink agency

Best for: Franchise marketing strategy.

Headquartered in: Coral Springs, Florida.

Clients they’ve worked with: PuroClean, Central Bark, ohDEER, SFCRI, Owl Be There, Tutor Doctor.

Industries they serve: Franchises, nonprofits, and more.

Years in business: 18 years.

Credentials:

• Member of the International Franchise Association
• Top 30 Digital Marketing Agencies in Florida by DesignRush (2021)

Why Bright Pink?

Bright Pink Agency is a full-service marketing firm dedicated to assisting franchise networks, local businesses, and nonprofits in clarifying their brand message and achieving growth.

Their mission is to craft cohesive marketing strategies that maintain brand consistency across all locations, driving growth and revenue for both franchisors and franchisees.

Bright Pink’s services include franchise web design and development, content marketing tailored for franchises, and local franchise marketing solutions, all designed to strengthen brand presence and increase market reach.

8.   Goodwin.media

Best for: Growth marketing.

Headquartered in: Salt Lake City, Utah.

Clients they’ve worked with: Adobe, HealthCatalyst, Salt, Sundance Mountain Resort, Cuccu, Wildbird.

Industries they serve: Ecommerce, healthcare, hospitality, consumer goods, and more.

Years in business: 18 years.

Credentials:

• Certified Shopify Expert Agency

Why Goodwin Media?

Goodwin Media is a full-service growth agency dedicated to helping businesses increase their online revenue and customer base. 

With 18 years of experience, they offer a comprehensive suite of services, including web development, UX design, performance marketing (ads), email and SMS marketing, and custom development.

Their team of specialists collaborates closely with clients to craft tailored strategies that drive predictable and profitable growth. And as a certified Shopify Expert Agency, Goodwin Media excels in building and optimizing ecommerce platforms, ensuring seamless user experiences that convert visitors into loyal customers.

9.   919 Marketing

Best for: Early-stage franchise.

Headquartered in: Holly, Springs, North Carolina.

Clients they’ve worked with: Zaxby’s, Teriyaki Madness, Scooter’s Coffee, Closets by Design, NC Assist Loan, College Foundation of North Carolina.

Industries they serve: Franchise brands, nonprofits, healthcare, education, and more.

Years in business: 28 years.

Credentials:

• Top Content Marketing Agencies by Clutch (2021)
• Google Partner
• Meta Business Partner
• Facebook Blueprint Certified Buyer
• Moz Recommended Company

Why 919 Marketing?

919 Marketing is a full-service marketing agency offering a comprehensive suite of services, including brand strategy, public relations, social media marketing, digital marketing, and content creation.

Their data-driven approach, powered by their proprietary AI platform, 919 Insights, enables them to craft tailored marketing strategies that drive measurable growth for early-stage franchises.

10.  NinthRoot 

Best for: Digital marketing for multi-location and franchise businesses.

Headquartered in: Saratoga Springs, Utah.

Clients they’ve worked with: Footprints Floors, Dog Training Elite, Rush Bowls, Dapper, Lemon Tree Hair Salons, Zerorez, Great Harvest Bread.

Industries they serve: Franchise and multi-location businesses across various sectors.

Years in business: 16 years.

Credentials: N/A.

Why Ninthroot?

Ninthroot specializes in holistic digital marketing services for franchise and multi-location businesses, focusing on localized strategies to drive success. They understand the importance of preserving brand integrity while tailoring marketing efforts to each community, helping franchises generate leads and achieve sustainable growth.

For example, if you own a bakery with franchises in 10 different locations, Ninthroot would implement customized localized marketing initiatives for each community. This could include targeted online advertising, community engagement campaigns, Google Business Profile optimization, local SEO, and social media strategies tailored to the unique characteristics of each locality.

Their approach ensures that each franchise location can effectively connect with its audience while maintaining the consistency of the overall brand.

11.  Searchnurture

Best for: Digital marketing for ecommerce and B2B SaaS companies.

Headquartered in: Oakland, California.

Clients they’ve worked with: Jergens, M.C. Trader, Farmers Hen House, Aurora, John Frieda, Kate Spade New York, New Relic.

Industries they serve: Ecommerce, SaaS, B2B, law firms.

Years in business: 8 years.

Credentials:

• Amazon Ads Partner
• Premier Google Partner
• Facebook Marketing Partner

Why Search Nurture?

Search Nurture is a full-stack digital marketing agency specializing in tailored solutions for ecommerce and B2B SaaS companies. Their expertise spans SEO, SEM, paid social advertising, and retail advertising, enabling clients to enhance their online presence and achieve measurable growth.

With a client roster that includes notable brands like Jergens, John Frieda, and Kate Spade New York, Search Nurture has a proven track record of delivering customized marketing strategies that drive results.

12.  Crush2.0

Best for: Franchise marketing.

Headquartered in: Tampa, Florida.

Clients they’ve worked with: Black & Decker, Shelf Genie, Honor Yoga, Massage Envy Spa, Mednax, Fitness Machine Technicians.

Industries they serve: Franchise brands, corporate brands, product owners, and more.

Years in business: 16 years.

Credentials: N/A.

Why Crush 2.0?

Crush 2.0 is a full-service marketing and web development agency specializing in franchise marketing and digital advertising. They offer a comprehensive suite of services, including branding, social media management, web design, public relations, and digital marketing strategies tailored to the unique needs of franchise networks.

Their team comprises industry veterans and creative professionals who understand the intricacies of franchise marketing. This ensures consistent design and brand messaging across all locations. By focusing on both corporate and local store marketing campaigns, Crush 2.0 helps franchises build their brands, grow their businesses, and generate actionable responses from consumers.

13.  Elysium Marketing

Best for: Food and restaurant franchise marketing.

Headquartered in: Ambler, Pennsylvania.

Clients they’ve worked with: Panera Bread, Sharkey’s Cuts for Kids, Yogurtland, Ziggi’s Coffee.

Industries they serve: Food and restaurant.

Years in business: 10 years.

Credentials:

• Top Digital Marketing Agencies by Rankwatch (2024)
• Member of the International Franchise Association
• Certified Shopify Partner

Why Elysium Marketing?

Elysium Marketing Group is a full-service marketing agency specializing in franchise and food industries. They have award-winning designers to create or elevate your brand, and subject-matter experts in digital marketing to drive your lead generation. They work with franchisors for their franchise development needs and franchisees for their local market needs.

Their comprehensive services include:

• Marketing strategy development: Crafting tailored strategies to enhance brand awareness and drive sales
• Customer relationship management (CRM) and marketing automation: Implementing systems to manage customer interactions and automate marketing efforts
• Website design and development: Creating engaging and user-friendly websites that reflect the brand’s identity
• Marketing design, logos, and branding: Developing cohesive visual identities to strengthen brand recognition.

14.  Consumer Fusion

Best for: Online reputation management.

Headquartered in: Carlsbad, California.

Clients they’ve worked with: College Hunks Hauling Junk, The Cleaning Authority, Senior Helpers, The Dripbar, Weed Man, Tint World.

Industries they serve: Franchise systems, multi-location businesses, small to medium-sized enterprises (SMEs), and large enterprises across various sectors.

Years in business: 12 years.

Credentials: N/A.

Why Consumer Fusion?

Consumer Fusion is a comprehensive online reputation management platform dedicated to helping businesses maintain a positive digital presence. They specialize in removing illegitimate reviews from major review sites, ensuring that your brand’s online image remains authentic and trustworthy.

Their suite of services includes:

Local SEO and directory management: Ensuring your business is visible and prominent across all major search engines by managing your listings on over 50 local directories.

Negative review removal: Protecting your reputation by eliminating false or misleading reviews from popular platforms

Review generation: Sending automated SMS and email review requests to your customers to generate new reviews, enhancing your online credibility

Automated review responses: Managing your reputation at scale with automated responses that engage customers and address feedback promptly

15.  Goodway Group

Best for: Programmatic advertising and digital marketing for franchise businesses.

Headquartered in: New York CIty, New York.

Clients they’ve worked with: Dr. Pepper, Kubota, Honey Dew, Tacori, Anytime Fitness.

Industries they serve: Franchise systems, multi-location businesses, automotive, consumer packaged goods (CPG), healthcare, and more.

Years in business: 96 years.

Credentials:

• Winner Programmatic Power Player by Ad Exchanger (2024)
• Best Overall Marketing Analytics Solution by Martech Breakthrough (2022)
• Best Use of Technology by an Agency by Ad Exchanger (2021)

Why Goodway Group?

Goodway Group is a seasoned digital marketing agency specializing in programmatic advertising and comprehensive marketing solutions for franchise businesses.

With nearly a century of experience, they have evolved to meet the dynamic needs of modern marketers, offering data-driven strategies that effectively reach both national and local audiences.

Their services include:

Data analytics and insights: Utilizing sophisticated analytics to inform marketing decisions, measure campaign performance, and drive continuous improvement.

Programmatic advertising: Leveraging advanced technology to automate and optimize ad placements across various platforms, ensuring efficient and targeted reach

Omnichannel marketing strategies: Developing cohesive marketing campaigns that integrate multiple channels, including connected TV, social media, and digital platforms, to engage consumers at every touchpoint.

16.  TopFire Media

Best for: Integrated franchise development marketing and public relations.

Headquartered in: Munster, Indiana.

Clients they’ve worked with: Not listed on their website.

Industries they serve: Franchise systems, multi-location businesses, and emerging franchise brands.

Years in business: 13 years.

Credentials:

• Entrepreneur Top Franchise Supplier (2022)
• Entrepreneur Top Franchise Supplier (2021)

Why TopFire Media?

TopFire Media is a full-service, award-winning franchise development marketing agency offering digital lead generation, public relations, content marketing, web design, and development.

Their team combines decades of experience in franchise development and marketing to deliver results-driven campaigns tailored to the unique needs of franchise systems.

By integrating various marketing disciplines, TopFire Media helps franchises achieve their growth objectives and enhance their brand presence across the United States.

17.  Integrated Digital Strategies

Best for: Comprehensive digital marketing solutions for franchise brands.

Headquartered in: Amesbury, Massachusetts.

Clients they’ve worked with: BatteriesPlus, Christian Brothers Automotive, Woofie’s, Senior Care Authority, Hooters, Snap Fitness 24/7.

Industries they serve: Franchise systems, B2B, B2C, and various other industries.

Years in business: 13 years.

Credentials:

• Top Franchise Supplier by Entrepreneur (2017 – 2023)
• Top Digital Marketing Company by GoodFirms
• Member of the International Franchise Association

Why Integrated Digital Strategies?

Integrated Digital Strategies (IDS) specializes in designing and implementing digital marketing strategies for franchise brands.

Their comprehensive suite of services includes SEO, content marketing, social media management, paid advertising, and web development.

With a dedicated team of experts, IDS focuses on attracting and retaining ideal clients and customers for franchises, ensuring a robust digital presence that drives growth and engagement.

Why Do You Need an Agency with Franchise Experience?

Franchise marketing is tricky. Really tricky.

While franchisors focus on large-scale brand awareness to attract new franchisees and boost recognition, they often overlook the specific preferences of customers at individual local locations. Meanwhile, franchisees’ handling of localized marketing efforts sometimes fail to align with the corporate strategy.

This disconnect results in challenges such as:

• Disjointed brand identity
• Inconsistent messaging across locations
• Poor overall brand perception

The biggest issue is that the impact of these problems isn’t contained to a single location—it reverberates across the entire franchise network, affecting the brand as a whole.

Marketing agencies with franchise expertise bring a deep understanding of these complexities. The most reputable agencies have handled countless challenges across various industries, allowing them to draw on proven strategies to set franchises up for success.

The result?

Cohesive strategies that span multiple locations and channels, ensuring consistent brand identity and messaging.

So, whether your challenges involve attracting new franchisees, expanding your customer base, or driving sales, partnering with the right franchise marketing agency will help you navigate these obstacles and achieve sustainable growth.

Read more: Why you should work with a franchise marketing agency.

Tips on Hiring the Right Franchise Marketing Agency

Finding the perfect marketing agency for your franchise business can feel overwhelming, but a strategic approach can simplify the process.

Here are some key steps to guide you:

1. Define your goals and objectives

Start by clearly outlining what you want to achieve. Are you looking to attract new franchisees, increase customer acquisition, or boost overall sales?

Different agencies specialize in different aspects of marketing, so having well-defined goals will help you identify agencies that align with your needs.

2. Leverage your network

Reach out to industry colleagues or post on social media for recommendations. Ask about their experiences with specific agencies, focusing on professionalism, communication, and deliverables. Peer referrals can be invaluable in finding a reliable partner.

3. Streamline your search

Use targeted searches to narrow your options. For instance, instead of a broad Google search, include specific modifiers such as your location or desired service. Example: “Best franchise marketing agency in Ohio” or “Top agency for franchise lead generation.”

4. Evaluate case studies, reviews, and testimonials

Once you have a shortlist, review their case studies, client testimonials, and online ratings. Look for agencies that have a proven track record of success with franchise businesses and can demonstrate measurable results.

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5. Request proposals from your shortlisted agencies

Reach out to your selected agencies and provide detailed information about your franchise goals and challenges. A comprehensive proposal will showcase the agency’s ability to meet your needs and outline their strategic approach.

6. Ask for an audit or strategy report

Requesting an initial audit or strategy report is a great way to assess an agency’s expertise. Review their insights and recommendations thoroughly to ensure they align with your objectives and demonstrate a clear understanding of your brand.

7. Ask the right questions before committing

When engaging with your preferred agency, take the opportunity to ask specific questions about their experience, methodologies, and vision for your franchise. This interaction will also give you a sense of their professionalism, enthusiasm, and compatibility as a partner.

By following these tips, you can confidently select a franchise marketing agency that aligns with your brand’s goals and positions your business for long-term success.

Further reading: How to Choose an SEO Agency That Aligns with Your Goals