InSite Blog

Looking for internet marketing tips and current news happening in the industry? The HigherVisibility Insite Blog aims to do just that, provide business owners and marketers insights into what works.

SEO vs. GEO: Where Should You Focus Your Budget
SEO
The short answer: Focus your budget on SEO fundamentals that drive proven business results. The good news? These same strategies naturally position you well for generative engine optimization (GEO) as AI search platforms continue growing. While Google organic search still...
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What is SEO? The Beginner's Guide to Search Engine Optimization
Guide
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Facebook Ads vs. Google Ads: Which Platform is Best?
Paid Search
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16 Hyperlocal Marketing & Advertising Strategies to Drive Growth in 2022
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SEO
Scott Langdon
Why Being Invisible in Answer Engines Is a Real Business Problem
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SEO
Adam Heitzman
Analyzing User Demographics for Targeted SEO Strategies
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Local
Scott Langdon
How Often Should You Post on Google Business Profiles?
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SEO
Adam Heitzman
How to Use Google Analytics for SEO
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Adam Heitzman
How to Evaluate Keyword Difficulty for SEO
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Adam Heitzman
How People Search Today: A Study on Evolving Search Behaviors in 2025
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Local
David McElveen
Schema Markup for Local Businesses
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SEO
Scott Langdon
5 Warning Signs Your SEO Strategy Needs Attention
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Adam Heitzman
Building a Business Case for SEO: How to Convince Your CEO
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Guide
David McElveen
Reputation Management Playbook for Multi-Location Brands
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Local
Adam Heitzman
Geo-Targeted Schema Markup Beyond LocalBusiness
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Adam Heitzman
Demonstrating First-Hand Experience in YMYL Niches
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Adam Heitzman
How to Optimize for Zero-Click SERPs
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David McElveen
Meta Tags For SEO: A Simple Guide For Beginners
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Adam Heitzman
Types of Franchise Models Explained
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