InSite Blog

Looking for internet marketing tips and current news happening in the industry? The HigherVisibility Insite Blog aims to do just that, provide business owners and marketers insights into what works.

Ecommerce PPC: Shop Owners Guide to PPC in 2026
Paid Search
Editor’s Note: This post was originally published in March 2023 and was updated for accuracy and comprehensiveness. Ecommerce PPC is paid advertising where you pay a fee only when someone clicks one of your ads. For online stores, it’s a
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What is SEO? The Beginner's Guide to Search Engine Optimization
Guide
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Facebook Ads vs. Google Ads: Which Platform is Best?
Paid Search
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16 Hyperlocal Marketing & Advertising Strategies to Drive Growth in 2022
Research
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Guide, Paid Search
Adam Heitzman
What is PPC Management? How to Succeed at Pay-Per-Click
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SEO
Adam Heitzman
Plastic Surgery SEO: Tips + Best Practices to Get Clients
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Ecommerce
Adam Heitzman
Magento SEO: Best Practices for Optimizing Magento Websites
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SEO
Adam Heitzman
Is SEO Worth It in 2026? Analyzing the ROI of Organic Search
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SEO
Adam Heitzman
SEO for Home Builders: 10 Proven Strategies to Get Leads
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SEO
Adam Heitzman
How to Hire an SEO Expert Without Getting Burned: What You Need to Know
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SEO
Adam Heitzman
Gym SEO: Proven Tips to Drive New Memberships
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SEO
Adam Heitzman
GMB Optimization: Tips to Rank Your Google Business Profile
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SEO
Adam Heitzman
How Often Should You Update SEO?
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SEO
Adam Heitzman
Common SEO Mistakes That Could Be Hurting Your Rankings
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SEO
Adam Heitzman
What Is SEO Authority
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SEO
Adam Heitzman
CRO And SEO Strategies To Maximize Performance
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Local
Adam Heitzman
How Often Should You Post on Google Business Profiles?
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Guide
Adam Heitzman
How to Check Your Google Website Traffic
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SEO
Adam Heitzman
GoDaddy SEO Review: Is GoDaddy SEO a Waste of Money?
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