InSite Blog

Looking for internet marketing tips and current news happening in the industry? The HigherVisibility Insite Blog aims to do just that, provide business owners and marketers insights into what works.

Why is Organic Traffic Decreasing? Reasons & How to Fix
SEO
Editor’s Note: This post was originally published in January of 2024 and has been updated for accuracy and comprehensiveness. For every marketer, there’s nothing more disheartening than witnessing a decline in website traffic, especially after following all of Google’s best...
What is SEO? The Beginner's Guide to Search Engine Optimization
Guide
Facebook Ads vs. Google Ads: Which Platform is Best?
Paid Search
16 Hyperlocal Marketing & Advertising Strategies to Drive Growth in 2022
Research
target
Link Building
Scott Langdon
How Many Backlinks Do You Need For Effective SEO
magnify
SEO
Adam Heitzman
How to Write SEO Title Tags That Drive Clicks and Rankings
magnify
SEO
Adam Heitzman
What is SEO Monitoring, and Why It’s Critical for Your Website’s Success
api
Local
David McElveen
How to Get More 5-Star Reviews for Your Home Service Business
magnify
SEO
Scott Langdon
SEO vs. Local Services Ads: Which Drives More Leads for Local Service Providers?
swatch
Web Development
Adam Heitzman
How Often Should You Redesign Your Website?
browser
Guide
Scott Langdon
Data-Driven Marketing: How to Use Analytics to Inform Your Strategy
browser
Guide
David McElveen
Territory-Specific Marketing Strategies For Franchise Owners
magnify
SEO
Adam Heitzman
URL Structure Best Practices for On-Page SEO
magnify
SEO
Adam Heitzman
Calculating Customer Acquisition Cost: A Guide for Small Business Owners
api
Local
Adam Heitzman
What is Google 3 Pack and How to Get Listed: A Complete Guide
browser
Guide
Adam Heitzman
BuildZoom Review 2024: Is it Worth it for Contractors?
swatch
Web Development
Adam Heitzman
How Much Do Website Maintenance Services Cost? The Complete 2024 Guide
swatch
Web Development
Adam Heitzman
Best Practices for UX & SEO: 7 Tips for Improved Results
map
Paid Search
Scott Langdon
PPC Management for Small Businesses: Key Tips & Strategies 
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